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The Prince’s Trust Tomorrow’s Store

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9 Eldon Street, London EC2 M7L

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The Prince’s Trust is hosting a group of young and emerging brands who have taken part in their support programmes, including Doville Bertulyte, Alexander Mueller, Yinka Ilori, Study 34 and Mind the Cork. A different discipline is demonstrated each day in the window display of Tomorrow’s Store.

Tomorrow’s Store sells gifts, jewellery, clothing, art and homeware produced by the entrepreneurs who have taken part in the Prince’s Trust support programme. Tomorrow’s Store is also showcasing the skills of its talented craftsmen and women through a series of interactive demonstrations within the store from 3 - 5 May. There will be a drinks reception to open the event on 3 May.

The Prince’s Trust was formed in 1983 and has since helped over 80,000 young people to start their own business. Every purchase supports the fledgling businesses and helps to transform more lives through the Enterprise programme, quite literally making these presents the gifts which keep on giving.

STUDY 34 is a British knitwear brand based in Newcastle. As a champion of innovative and responsible fashion brands, Eleanor O'Neill (the founder) also writes on the topic of Responsible Fashion for The Huffington Post UK www.study34.co.uk

Alexander Mueller is an award-winning Austrian-born furniture designer and maker, based in London. He is a hands-on designer who approaches his creation process through making and experimenting with materials. He strives to deliver exceptional pieces of furniture, defined by clean lines. He focuses on combining new technologies with traditional craftsmanship, in order to highlight the natural beauty of materials and draw attention to small details. www.alexandermueller.co.uk/about.html

Yinka Ilori is a London based designer. He specialises in up-cycling vintage furniture, inspired by the traditional Nigerian parables and African fabrics that surrounded him as child. Humorous, provocative and fun, each piece of furniture he creates tells a story. Bringing Nigerian verbal traditions into playful conversation with contemporary design, Yinka Ilori’s work touches on themes as various as hope, sexuality and social class. Conscious that the parables are as relevant today as ever, Ilori wishes to share his work with people throughout the world. http://yinkailori.com/?page_id=72

Doville Bertulyte makes conceptual and imaginative contemporary jewellery using contrasting materials as well as a combination of traditional craftsmanship and unusual self-developed techniques. http://dovileb.com/

Mind the Cork was founded in 2013 by designer Jenny Espirito Santo, who’s inspired by the natural value of materials and the sense of history and heritage they embody. With gorgeously crafted interior and lifestyle accessories, Mind the Cork combines bold and original design with fair trade sustainable materials to create contemporary luxury with an environmental and social conscience. http://mindthecork.co.uk/story/


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