£330

The Really Good Idea Test (online workshop)

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Event description
Want an easy way to test & refine ideas? Wondering if your idea is worth investing time, energy and money? Get confidence to move forward...

About this Event

Anyone can have an idea. Maybe you’re dreaming of starting a new venture or perhaps you have ideas to improve an existing offering?

Whatever your idea, super experienced innovator Julia Shalet will take you on a journey to get evidence, make decisions & move forward with confidence.

You should attend if you are:

  • Developing a new offering, proposition, product, feature, service, solution, technology, experience, business, value proposition or campaign
  • Unsure whether your idea is worth investing more time, energy and money
  • Full of ideas, but not sure how to test them practically
  • Looking for tools to test and refine your ideas

Participants' feedback to previous workshops:

"I went in confused but curious & came out clear & confident" (Third sector campaign manager)

"I learnt the art & science of the customer interview" (Start-up on funded programme)

“Friendly, dynamic, creative, inspiring, engaging atmosphere with lots of interactivity.” (Independent product consultant)

"These workshop hours will save you months" (FTSE100 product manager)

What you will get from this workshop:

  • Simple structure to move your ideas forward with a clear step-by-step approach
  • Proven tools, templates and techniques to help you put the test into practice
  • Top tips to help you steer clear of common pitfalls
  • Insightful and entertaining delivery, brought to life with real stories from Julia’s 25 years experience
  • Practical next steps so you can spring into action with a plan of who you need to arrange to speak with and how you are going to find them; a top-quality research script that addresses and measures responses against your riskiest assumptions and refined interview skills to put into practice
  • Templates that you can use every time you have a new idea
  • A copy of The Really Good Idea Test book published by Pearson

Format:

  • Total 12 hour course split across 3 days with regular breaks
  • Small group sizes so we get to do some in depth work
  • Highly interactive format with short bursts of instruction, live Q&A, group discussion & feedback sessions
  • We use Zoom Video to work together & Google Drive for live workshop documents

Day 1: Get Started, Steps 1 & 2. Highlight: Start to use "Research-Ready Templates"

Day 2: Steps 3, 4 & 5. Highlight: Learn how to use the "Trilogy Question Format"

Day 3: Steps 6 & 7: Highlight: Hone your research skills with "The Interviewer's Workout"

Sympathetic pricing is available if things are a struggle right now and private sessions available for teams. Please do email me to discuss further: julia@productdoctor.co.uk.

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