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Location

Location

Fortnum & Mason

181 Piccadilly

London

W1A 1ER

United Kingdom

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Event description

Description

Join your peers at this brand new event brought to you by SciVisum and Mobify. The event will feature curated talks packed with practical insights to help you design a winning online customer experience that will deliver every time.

Today’s consumer is ever more demanding, and with a low tolerance threshold they switch brands with unerring speed. Can you be sure that your online presence is always performing at maximum capacity?

Can you afford to take the risk of not knowing? Because if it isn’t, you’re not even in the game.

Agenda

9:00 Registration, coffee & pastries

9:20 Welcome - SciVisum

9:25 Introduction - Retail Reflections

9:30 A Brand-side View - Debenhams

10:00 The Psychology of The Consumer - What You Really Need To Know - Zana Busby, Consumer Psychologist

10:30 Discussion and Q&A

10:50 Final thoughts - Mobify

11:00 Close


Speakers

Andrew Busby
Named as one of the most influential retail analysts in the UK, Andrew is the Founder and CEO of Retail Reflections.

A former retailer, Andrew has worked with many of the best known retailers in the UK including Arcadia, Debenhams, Dixons and John Lewis.

Now highly sought after as a retail writer and keynote speaker Andrew has been named by both Retail Week and Vend as one of the top retail influencers both in the UK and globally. He is a regular columnist for Retail Week and as a member of the IBM Futurist programme his articles are published as part of the IBM Think Marketing initiative.

Zana Busby
Zana Busby is an experienced psychologist and author, having spent over 20 years studying and practicing psychology and psychotherapy.


As a Business Psychologist she specialises in cognitive-behavioural science, offering insights into decoding the mind of the consumer.

Her main focus is on the role cognitions, emotions, mood and gender differences play in shaping and influencing the customer journey and consequently consumer buying decisions and behaviour. Prior to joining Retail Reflections, Zana worked in the private sector studying mental health and wellbeing. She is author of the self-help book Life Equilibrium.

Date and time

Location

Fortnum & Mason

181 Piccadilly

London

W1A 1ER

United Kingdom

View Map

Organiser Tacit Knowledge / SAP / SciVisum

Organiser of The Road To CX Success

Tacit Knowledge
Tacit Knowledge crafts sustainable software solutions that enable global brands to engage with customers and grow. Founded on the premise that talent and experience are key factors in success, our approach has been to build a global team of highly vetted consultants and technologists that specialise in eCommerce.

SAP
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.

Scivisum
At Scivisum we can help your organisation maximise online sales and protect customer experience by offering a managed website monitoring and load testing service supported by a team of in-house engineers and specialists.
We actively look to identify root causes of problems that may impact website users helping you protect sales – providing your customers with a great online experience.

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