The Role of Design and UX in IoT Products: Talks by Kickstarter, Seymourpow...

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Cocoon Networks

4 Christopher Street



United Kingdom

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Hardware Pioneers is kindly sponsored by Mouser, Dassault Systèmes, Kickstarter and Cocoon Networks.

We are very excited to have with us three of the best product design studios in London (specialised in connected products) and one of the leading crowdfunding platform out there who will share invaluable insights about how to approach design and UX when building IoT products. Join us on the 4th of May to learn from:

- The crowdfunding platform who has received so far more than $2.9 billion in pledges from 13 million backers to successfully fund 121,000 projects (Kickstarter).
- One of the world’s leading Design & Innovation Consultancies who has more than 30 years of experience in the sector (Seymourpowell).
- A design and invention consultancy who collaborated with Samsung, Google, Nokia, Logitech and many more (Special Projects).
- A London based industrial design studio that partners with startups, entrepreneurs and businesses to design and develop unique, meaningful and marketable product propositions (Morrama).

See agenda below for full info about the speakers.

Drinks will be served throughout the night.

About the speakers

Heather Corocoran - European Technology and Outreach at Kickstarter

Talk title: Why Product Design matters -- on Kickstarter and beyond

About the speaker: Heather Corcoran leads outreach for Kickstarter in the UK and Europe, with a focus on the Design & Technology communities. Based in London, she works closely with innovators, creators, and makers who use Kickstarter to bring new products to life.

About the company: Kickstarter is an American public-benefit corporation that maintains a global crowdfunding platform focused on creativity. To date, tens of thousands of creative projects — big and small — have come to life with the support of the Kickstarter community and over 10 million people, from every continent on earth, have backed a Kickstarter project.

Matthew Cockerill - Creative and Board Director at Seymourpowell

Talk title: Making things better

About the speaker: Matthew is a strategic industrial designer who’s been creating world-leading product experiences for 20 years. Working in the space where technology, people and business meet, he has expertise in long-term innovation and the hard-nosed experience to deliver product to market. His work spans many categories, from helping to create the world’s first modular smartphone, imagining future product categories for Samsung Electronics, creating luxurious whisky experiences for Johnny Walker to creating an IoT lifesaving system for mountaineers.

About the company: Seymourpowell delivers design and innovation projects for clients from leading global brands to ambitious start-ups. These range from highly category constrained products that go to market, to long term innovation and future product visions that are 5-10 years out. An eclectic mix of projects from domestic appliances, IoT survival apparel, luxury whisky experiences through to the future of digital imaging and reinventing the funeral experience.

Adrian Westway, Co-founder & Director of Technology at Special Projects

Talk title: Magical interactions in connected products

About the speaker: Adrian is an inventor, engineer and experience designer on a mission to make the human-technology interaction meaningful and delightful. As co-founder of Special Projects he harnesses technology, inclusive research and magic thinking to devise design propositions that feel familiar yet wondrous. In 2007 he became the first ever James Dyson Fellow and in 2010 a Fellow of the Royal Commission of 1851.

About the company: Special Projects is an award winning product design and innovation studio based in London.
SP helps global organisations and startups to accelerate innovation by uncovering human insights and transforming them into tomorrow’s products, apps, services, and experiences. Some of their clients have been BBC, Blackberry, Google, Samsung, Nokia and many more.

Mike Hankin, Lead Designer at Morrama

Talk title: Where does the design process start and end?

About the speaker: Graduating from BA Product Design at Central St. Martins, Mike has worked with startup and established businesses and clients including MUJI, Danone and Canyon. At Morrama he uses expertise in product design, strategy and design thinking to provide meaningful and insightful product propositions to startups.

About the company: Morrama is a team of multidisciplinary designers that partners with startups, entrepreneurs and businesses to design and develop unique, meaningful and marketable product propositions. Based in London, Morrama offers end-to-end design services to companies from around the world taking projects from early stage idea through to product launch.


6:30pm - Arrival and registration.

6:40pm - Drinks and networking.

6:50pm - Event opening.

7:00pm - Heather Corcoran (European Design & Technology Outreach at Kickstarter)

7:20pm - Matthew Cockerill (Creative and Board Director at Seymourpowell)

7:40pm - Adrian Westway (Co-founder & Director of Technology at Special Projects)

7:50pm - Mike hankin (Lead Designer at Morrama)

8:00pm - Community announcements and demos: This is your time. If you would like to share what you are working on with the community or make any sort of announcement. You have 2 minutes max for a short shoutout.

8:20pm - Drinks and networking.

9:30pm - Event ends.

Local partners

ihorizon - London based accountants specialising in outsourced accounting and finance solutions to entrepreneurs and tech startups in the UK and US.

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Cocoon Networks

4 Christopher Street



United Kingdom

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