The role of design in business growth
Tuesday, 14 May 2013 from 09:00 to 12:00 (BST)
San Francisco, California
London, United Kingdom
The role of design in business growth –
Businesses need to increase sales, open new markets and convert ideas into market growth. What does design have to do with that?
Who’s this workshop for?
Business owners, MDs, managers and others in decision making roles across manufacturing and service business sectors. View some of the case studies of businesses the Design Council has worked with. The workshop is not aimed at designers.
What this workshop will give you:
a new perspective on your business and how to be more effective in your planning and strategy
new ways of framing your business challenges…
·…and an insight into how design can address them
Design is integral to innovation and innovation drives growth. Understanding how design can help identify and support different business challenges, from repositioning a business in the marketplace to communicating more effectively with customers; is often what is needed to unlock business growth. The Design Council, through its Design Leadership Programme, offers SMEs a bespoke and practical package of support and coaching to show them how to make the best use of design to deliver great results. An independent evaluation of businesses who have been through the programme shows that for every £1 invested in a design project a return of £20 can be expected. This is a BIS supported programme with subsidised places available for UK based and owned SMEs.
When & Where
Basildon Borough Council
Basildon Borough Council is one of the largest borough councils in the country providing a range of services to more than 170,000 residents