About the event

Learn the fundamentals of how you create a highly efficient, predictable sales operation with Paul Fifield, a former CRO who has built a 100 person sales team and scaled two businesses to a combined $60M in revenue.

Sales is NOT a dark art. In fact its not an art at all. Sales is 90% science, 10% art. So come learn the science, and transform your revenue trajectory and company value. It's a science pioneered by Salesforce.com and adopted by most US tech companies.

About Paul Fifield

Paul is a highly experienced scale-up executive having grown two international technology businesses from zero to $100s of millions in value over the last 7 years. At Ceros, a SaaS company he co-founded, he led the fundraising efforts which secured a Series A in NY from Greycroft partners and grew a multi-million dollar revenue stream in the first 2 years from a standing start. The company is now worth over $100m. Subsequently, during his time at UNiDAYS, Paul led revenue growth from $2m to $40m in just over 3 years and played a central role in scaling the company from 15 to over 300 people in the same time period. Paul is an expert in the critical 50-500 people scale-up phase, and the operational architecture needed to do this effectively and maximize value creation for all stakeholders.