Learn how storytelling can improve aspects of your business life, including leadership, branding and crisis management in this class with multi-award winning writer Will Storr.
Whether you’re a business leader, a marketeer or working for an NGO, this masterclass will transform your understanding of storytelling. Using the latest findings from psychology and neuroscience, multi-award winning journalist and author Will Storr will explain how storytelling can contribute to your success in business.
You’ll learn how the human brain is wired to understand our lives as stories and how we can hack these processes to build empathy, aid learning and increase influence. You’ll discover how to design your organisation’s "story character", how to tell stories with data and how story structure can help you lead, pitch and cope with periods of crisis.
“Will worked closely with us to develop bespoke storytelling training, which was informative, engaging and impactful. It was a fantastic investment and a great reminder of the power of an effective story.”
Dan Clay (Director, TNS BMRB)
- How the brain creates a "story world" for us to live in
- How the brain creates the "hero" that is us
- The principles of structure – including the three-act technique
- How storytelling makes ideas stick
- Storytelling for leaders
- Storytelling for organisations
- Storytelling for marketing
- Crisis management
- Storytelling in the still image
- Telling stories with data
- How to access the "story level"
- Practical exercise with opportunity for feedback: telling your story
- Q&A and discussion
Will Storr is a multi-award winning long-form journalist. He has written for Guardian Weekend, The New Yorker, Observer Magazine and The Sunday Times Magazine, among other publications. He was also a contributing editor at Esquire magazine and GQ Australia. Will has been named New Journalist of the Year and Feature Writer of the Year, and in 2012 was presented with the One World Press award. His books include The Heretics: Adventures with the Enemies of Science, and the novel The Hunger and Howling of Killian Lone.
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Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.