Master the science of UX microcopy and visual communication to write better, smarter, and sharper digital content that genuinely guides users.
Overview:The Science of UX Microcopy course dives deep into the nuances of writing digital content that doesn't just sound good—it works. From the first heading a user reads to the final form they submit, every word matters. This course walks you through the logic behind writing crisp headings, intuitive CTAs, and messages that make users feel guided rather than frustrated. You’ll also explore how visual elements and design principles play a role in how your words are perceived. Whether it's a subtle button or a complex journey map, you'll learn how to make content do the heavy lifting.
But that’s just half the story. We’ll also explore visual design principles that support written content, from web layout fundamentals to voice assistant design. A clever form message might save a sale, but it's the seamless harmony between visuals and words that creates a memorable user journey. With a touch of narrative, clarity, and clever tone, you'll gain the confidence to write digital content that quietly leads users in the right direction—and helps them enjoy the ride while they’re at it.
Learning Outcomes:
- Write clear, user-friendly headings and labels across interfaces.
- Create CTA buttons that guide users with clarity and intent.
- Map user journeys to align content with specific behaviours.
- Compose error messages that reduce confusion and frustration.
- Use design elements to strengthen your written content’s impact.
- Understand voice interface constraints and how to write for them.
Who is this Course For:
- Writers wanting to improve microcopy in web and mobile platforms.
- Designers aiming to balance visuals with smart user guidance.
- Developers needing to integrate purposeful text in UI components.
- UX professionals looking to refine content across touchpoints.
- Marketing teams writing content for buttons, banners and beyond.
- Product managers overseeing user journeys and text feedback loops.
- Anyone working on digital products requiring thoughtful UX content.
- Content strategists aiming to write with clarity and purpose.
Career Path:
- UX Writer – £45,000/year
- Content Designer – £42,500/year
- UI/UX Designer – £50,000/year
- Digital Copywriter – £38,000/year
- Voice UI Designer – £52,000/year
- Information Architect – £60,000/year
