The Secret Election: Data, polling & voter targeting in the GE2017 campaign
Event Information
Description
The 2017 general election has seen parties and campaigners adopting increasingly sophisticated techniques to persuade and galvanise voters online and on social media, as data-driven voter-targeting techniques begin to embed themselves in British democratic politics.
In this specially convened event, leading figures from the different political campaigns will discuss how digital has transformed the 2017 election, how it affected the final result, and what this means for the future of campaigning.
The speakers are:
- Tara Corrigan, Vice President, The Messina Group
- James Morris, Senior Director, Edelman
- Professor Roger Mortimore, KCL and Ipsos MORI
- Dan Shute, CEO, Creature of London
Places for this event are extremely limited, so register early to avoid disappointment.
This event is being run in conjunction with the King's College London 'Political Communication and Campaigning' Summer Course, which runs from 17–28 July. For details on how to apply, please visit the King's website.
