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What do we really know about our customers’ digital behavior?
How can understanding customers’ digital behavior improve customer experience while increasing sales and driving customer loyalty?

In this session, we will explain how you can create exceptional experiences and help your customers achieve their goals by understanding digital behavior.

Today’s consumers are demanding faster, better and more memorable experiences. To meet these evolving expectations, brands are changing the way that they interact with customers, constantly improving upon the digital experiences they set out to provide.

In this first session, led by Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale, we will explore the secrets of digital behavior and the tools brands can use to uncover the meaning behind digital interactions. Liraz will also share her experiences of working with leading global brands.

Agenda:

18:00 – Gathering and drinks
18:30 – 19:30 - Presentation from Dr. Liraz Margalit, Clicktale
19:30 – 20:00 – Q&A
20:00 – 21:00 - Pizza, beer & networking

Space is limited, so don't miss out and register now!

About the speaker:

Liraz Margalit, PhD, is a Web Psychologist, a Keynote Speaker and Head of Behavioral Research at Clicktale. She integrates Cognitive Psychology and Behavioral Economic perspectives to analyzes online consumer behavior and deliver actionable insights for business stakeholders. She is a lecturer at the department of media and communication at the IDC.

Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing 2016 and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.

The Secrets Behind Digital Behavior: Do We Control Our Digital Decisions?

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