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The Secrets of Revenue Diversification

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Location

Purpose

115 5th Avenue

New York, NY 10011

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Event description

Description

Manifesto Growth Architects and Bibblio are proud to organize the sixth Future of Media & Publishing event, kindly hosted by Purpose.

Manifesto does growth strategy. We've developed a unique approach called Growth Architecture that helps businesses grow faster, sooner. Learn more here.

Bibblio helps publishers maximize the return on their content. Their AI-powered tools are designed to drive audience development, increase engagement and diversify publisher revenues. Learn more here.


Event theme

Most of the growth seen in ad spending is concentrated into Google and Facebook. The duopoly has created a true monetization challenge for publishers. At this event we invite experts to speak on diversifying revenue streams, with particular focus on subscription models.


For attendees

Do you work for a media or publishing business? Then this is the event for you! We have a limited ticket amount for people from agencies, adtech companies and consultancies. Do you want to invite colleagues or friends? Please forward them this page. After you apply for your ticket, we'll come back to you shortly. Thank you!


Agenda

Drinks and networking

Introduction by venue host, Purpose

Presentation by Mads Holmen (co-founder and CEO at Bibblio) - 'An overview of revenue diversification trends at digital publishers'
Mads is co-founder and CEO at Bibblio, supporting publishers with tech to increase engagement, diversify revenue and drive audience. He's a passionate ‘better web’ advocate and publishing industry commentator. Previously, Mads promoted some of the world’s largest brands as part of goviral, working closely with the founding team throughout the company’s rapid growth and sale to AOL in 2011. Mads continued as planning director before starting Bibblio in 2014.

Panel discussion and Q&A

Moderator
Sam Jordan (Executive Vice President at Manifesto)

Panellists
Ellin Youse (Director, Consumer Marketing at New York Magazine)

Frederick Deknatel (Managing Editor at World Politics Review)

Mads Holmen (Co-founder and CEO at Bibblio)


About the panelists and moderator

Sam Jordan leads the global media and publishing practice at Manifesto. He is the author of Membership Economics: How to make money in the Membership Economy and a regular speaker and commentator on the topic of subscriptions and revenue diversification in the media industry.

Ellin Youse is a retention focused marketer with data analytics, editorial, product, and customer experience. She collaborates with product,editorial and brand experts to create subscriber experiences that enhance the customer journey online, in app, and through paid media and email. As a director of consumer marketing for New York Media, Ellin oversees and executes digital retention and engagement strategies for New York Magazine, the Cut, Vulture, Grubstreet and the Strategist.

Frederick Deknatel is World Politics Review’s managing editor. Prior to joining WPR, he was a staff editor at Foreign Affairs and, earlier, worked on the editorial staff of Rolling Stone and The Nation. His writing has appeared in The Nation, Foreign Policy, The New Republic, The Christian Science Monitor, Newsweek and The Los Angeles Review of Books, among other publications. A former Fulbright fellow in Syria, he has a master’s degree in modern Middle Eastern studies from Oxford and a bachelor’s degree in history and Arabic from Vassar.

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Purpose

115 5th Avenue

New York, NY 10011

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