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The Social Media Business Club

Peter Wilkinson -

Wednesday, 20 November 2013 from 18:00 to 21:00 (GMT)

The Social Media Business Club

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Ticket Type Sales End Price * Fee Quantity
Social Media Business Club 20 Nov 2013   more info Ended Free £0.00
Early Bird Ticket - Social Media Business Club 20 Nov 2013   more info Ended £15.00 £0.00
Standard Ticket - Social Media Business Club 20 Nov 2013   more info Ended £35.00 £0.00
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Event Details

The social Media Business Club
C – Suite leaders must take note that either they have a robust social media strategy and they drive it or social media will drive them and this will carry a high degree of risk.

Social media is best known for its use as part of a marketing communications mix or marketing campaign. Social media is also starting to be used as part of a social, local mobile strategy.

It should be recognised that applications for social media go across the business and these go far beyond just marketing. Leaders need to consider this carefully. 

In today’s markets that are being driven by acquisition and merger and collaborative working, the benefits of a robust social media strategy may have a profound effect on the competitive advantage that an organisation can gain.

Leaders should consider a layered view or more holistic application of social media and what the benefits may be. Benefits such as better stakeholder risk management, transformational change management, image, reputation, innovation, cultural integration and learning as well as marketing matrices and hard ROI are there to be reaped.

For simplicity sake I have listed a few of the key benefits here

Social Media Business
This is a club that will be held on the third Wednesday of every month.  The events will be a mix of business networking and practical 'case study' / 'how to' social media business presentations followed by fun relationship building activities.

There is an impressive line up of speakers across all aspects of social media business and the enabling technologies which makes this club ideal for c - suite managers and suppliers in the social technology space.



November meeting -  20 November 2013
18.00 We will kick off with serious business networking - complimentary layer cake, tea and coffee and you can also buy purchase drinks at the bar
18.45 First speaker: Peter Wilkinson from - The social media strategy layer cake, what C-suite leaders need to consider.
19.15 Second speaker: Rylan Holey from HootSuite - The Business of Being Social. How social media can scale outside of your marketing department across your organisation, the benefits of being a Social Business and what you need to do to support a socially empowered workforce.
19.45 Fun activities from Martha Jesty, a latin Zumba dancer, who will promote relationship building and of course if people wish to go and use the gaming tables they can
** All people attending this month will receive one month's free access to HootSuite Pro and the HootSuite University

*** You MUST bring ID such as a driving licence so you can register at reception and enter the building

Our Private Bar

Our private bar

Future Club Events
  • Using social media to create a culture of innovation.
  • Implementing internal social media technologies - Yammer and Jive.
  • The problems of social media / internet addiction and trolls.
  • How to create transformational change management programmes that will socialise your culture for competitive advantage.
  • Legal and HR issues to consider when implementing social media in your culture. 
  • Creating a culture of learning so that your employees become brand advocates. 
  • Using big date to drive social media through your culture into marketing.
  • How to engage with social media service and drive brand advocacy.
  • Employer branding - using social media to align your internal culture with your brand.
  • Technologies for driving social integration and managing change across the organisation.
  • Using social media to harness organisational energy and drive brand advocacy
  • How to implement social media education, governance and internal risk management
  • The systems and technologies for listening more closely to your customers
  • Using social local mobile inside your business
  • How to join up your marketing systems and localise for each market
Club Sponsors
If you would like to sponsor the club call Peter on 07930330125

Peter Wilkinson - Social Media Consultant


Matthew Lyall - Designer

Do you have questions about The Social Media Business Club? Contact Peter Wilkinson -

When & Where

Grosvenor G Casino Piccadilly
3-4 Coventry Street
United Kingdom

Wednesday, 20 November 2013 from 18:00 to 21:00 (GMT)

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Peter Wilkinson -

Peter Wilkinson -


Peter is a marketing strategist, social media consultant, trainer, speaker and a business start-up mentor. His consultancy provides solutions for enterprise wide social media business and marketing.

In December 2013 Peter is chairman of The Corporate Social Media Summit Europe

Peter has helped C-suite leaders and established companies understand how they should bring Social Media into their strategy and realise its potential. In addition, for the past 20 years he has helped many newly formed companies with sales & marketing.

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