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The Starmaker Masterclass
Fri 12 May 2017, 10:00 – 16:00 BST
Join Fiona Harrold In London As She Reveals How She Revived Her “Expert” Business From ZERO to over £100,000 In Just Six Weeks, All In The Middle Of The Credit Crunch, And How You Can Do The Same.
Hi, it’s Fiona here.
I’m putting an event on. (You’ve probably guessed that from this page already).
It’s unlike any event that’s currently out there, and if you make your living from coaching, consulting, training, or providing any level of expertise, then you need to read the rest of this letter, find out more and book your ticket.
It’s the difference between success and failure.
A fulfilling, rewarding life and a life full of regrets.
Sounds dramatic, right?
But it’s true.
You see, I’ve been working in “coaching” for a very long time.
(In fact, the Daily Mail named me ‘Britain’s Queen Bee of coaching’ as long ago as 2000)
These days I help those who sell their expertise to get more clients, get better results for those clients and experience the benefits that come from doing both of those things really, really well.
And over the years I’ve noticed something.
The correlation between being an excellent authority figure (coach, consultant etc) and the size of your bank account is nowhere near as strong as you’d think.
I know some fantastic experts who are just about scraping by, and conversely I know some coaches who are decent but not exceptional at coaching who regularly pull seven figures out of their business each year.
But if it isn’t about how good you are,what is it about?
I’m glad you asked. This is the number one thing I see experts overlooking, and the one thing that will have the biggest impact on their ability to sell their services to the right people and for the right price.
It’s all about positioning.
Positioning is what makes you stand head and shoulders above your competition.
What allows you to reach the people you want to help.
Permits you to charge what you want for what you do.
Means you can live the life you want to live, with the people that matter to you.
Most people overlook it, which is why most people are a long way from super successful.
If that’s you, then I’ve got a harsh reality for you:
You need to get it over it.
Because if you don’t, you’ll always be dreaming and wishing that things were better, without them actually improving one iota.
The good news is that there’s a pretty simple solution to your problem.
Positioning isn’t some “natural born talent”, or something that requires millions of pounds or years of your time.
The right positioning is actually relatively simple to achieve, if you know what you’re doing and you have access to the right information.
How do I know?
I’ve been through exactly the same thing.
A few years ago I decided to take three years out of my business.
I’d done well with the life coaching stuff, but I decided I wanted to be a novelist.
(Long story, I’ll share it with you one day)
When I decided I wanted to return to coaching I hit upon a problem.
The market had changed. Heck, the world had changed.
I landed in a post credit crunch world where people were reticent to part with cash, and much less likely to spend money on generic life coaching services.
Even with my best-selling books and my notoriety, I struggled to sell my services, and struggled to build my client base back up.
I could get the odd gig, but not at the prices I wanted to charge, and not with the kind of people I wanted to work with.
It was then that I realised I needed to reposition myself. Which is what I did.
12 months later, my life was completely different.
Not only did I have a full diary with coaching and consulting appointments, but I was making more money than I’d ever made in my life before AND I was more fulfilled in my work than I’d ever been.
(It’s not a ‘rocket science’ answer)
I entered a brand new market, and did everything I could do to stand out and be seen as the authority.
Told you it wasn’t rocket science.
But that doesn’t mean that it doesn’t require thought.
You see, I could tell you in a couple of sentences about what I did in those 12 months to elevate my positioning and get people desperate to buy from me, but that wouldn’t help you.
Fiona showed me how I was undervaluing myself and undercharging. She put together a brand new package for me to offer ad I sold the first one immediately for a four figure sum. Katy Cordina
You can know the theory on how to improve your positioning, but unless you have it all laid out in front of you, with step-by-step blueprints, advice and support, the chances are that it’s going to be difficult to achieve.
That’s why I want to help you, by peeling back the curtain and unveiling my precise, step-by-step strategy that’ll help you become an authority figure in your industry, generate more leads, create more customers, help more people and build a business and lifestyle that makes you happy.
Here’s what we’ll be covering:
‘How To Position Yourself As An Authority In Your Field’
People are busy, and untrusting. Unless your audience immediately sees you as ‘the authority’ then they’re not going to spend the time getting to know you and your opportunity is lost.
But here’s the snag. You can’t just ‘manufacture’ expert positioning status.
You need to feel qualified to position yourself, confident in your ability in whatever area of expertise you’re in. Once you do that, it’s MUCH easier to achieve ‘expert’ status, and the prize that comes with that is significant.
Come to the Masterclass, and I’ll walk you step-by-step through the process; connecting you to the source of your ability, harnessing it and using it to position yourself as a clear authority figure.
You might walk in unclear about your ability, or how you can genuinely justify your ‘expert’ status, but you’ll walk exuding the conviction that you’ve got something useful worth sharing, completed connected to the source of your credibility.
‘Identifying Your Market's Biggest Problem AND Ensure That You're Solving It’
People make business really complicated, but it’s not. At its most basic level, it’s about identifying your prospect’s problem and solving it.
But lots of people don’t do this properly. And when they don’t, they appear at best a luxury, and at worst irrelevant to the very people they want to help.
Get your problem/solution match right, and you’ll be seen as a necessity and a priority, rather than something to ‘get round to’ (which most people never do).
We’re going to nail your market’s problem at the Masterclass AND make sure that you’re solving it, so you can walk away with a clear idea of who you’re serving, why you’re serving them and how you can help them.
‘Developing Crystal Clear Clarity On How To Present What You Do’
Seven seconds. That’s the amount of time your prospect will give you to personally and emotionally connect with them, via your website, from stage or in video.
It’s not a lot of time. Which means that if you get that first seven seconds wrong, you’ve lost them before you’ve even had a chance to win them.
During the Masterclass we’ll get focused on your seven seconds, how you reach out and talk to the people you want to work with and how you can endear them to you and make them want to work with you.
Is the Starmaker Masterclass for you?
If you sell your expertise for a living, and you want to learn how to position yourself as the go-to, authority figure in your niche, then you should definitely be at the Masterclass. It’s as simple as that.
But let's go a little deeper.
If you’re passionate about what you do, and about making a difference to others, the Masterclass will help you do more of that.
If you want to be the best at what you and offer the best quality service, the Masterclass is the best place to develop those skills.
If you want to make a positive impact on the world and leave your mark, I’ll show you how you can do that at the Masterclass.
And if you want to make good money while doing some (or all) of the above, then look no further.
Who the Masterclass is NOT for.
If you just want to be famous for the sake of being famous…
If you want to be a celebrity, and reap the rewards of that status, without offering anything positive to the world…
If you want overnight success without doing any work…
If you’re expecting to be a star without offering genuine value to your industry…
…the Starmaker Masterclass isn’t for you. Please don’t book on, as your money will be wasted.
Give me just one day and I’ll show you want you need to do to:
Stand out from your competition
Stop chasing clients, and get them chasing you
Stop competing on price
Start charging the premium prices that reflect what you’re worth
Become a credible celebrity and harness the power of the media
Get in front of thousands of your ideal clients
Sound good? Click the button to secure your ticket and I’ll see you at The Holiday Inn – Kensington Forum on Friday 12th May.