The Story of a Startup - Why and How?

12:15 on 20th November 2025 - LIVETALK stage

You’re in a great C-suite role as a Marketing Director — a solid salary, a stable career, and a talented corporate team to support you. So what would make you step away from all of that to start your own small business? What inspires someone to take that leap, and what really happens once you do?

In this engaging session, we’re joined by the founders of Little Spark Strategy, who made exactly that move — leaving behind senior corporate roles to create a business with purpose and passion. They’ll share their journey: the motivations that drove them, the challenges they faced, the unexpected highs and inevitable lows, and what they’ve learned along the way.

Through honest reflection and practical insights, they’ll explore what it really takes to move from employee to entrepreneur, and how to navigate the shift in mindset, risk, and responsibility.

If you’re thinking about starting a business — or already taking the first steps — this is a must-attend discussion with founders who’ve been there, done it, and have invaluable lessons to share.