Confucius Institute for Business London is delighted to host the webinar "The story of four generations – culture changes in China".

About the event

The story of four generations – culture changes in China

Significant changes occurred in China over the past 40 years since it’s opening up reform. How does that impact on the life and values of each generation? How do Chinese people who were born at different stages of Chinese political and social development perceive themselves? This lecture explores the similarities and differences of so-called generations in China, 70+, 80+, 90+ and 00+ and aims to provide an overall review of the challenges and opportunities each generation faces.

About the speaker

Catherine Xiang (MEd, PhD) is an established author and applied linguist with rich experience in the higher education as well as high profile consultancy industry to businesses that wish to engage with China. She is Coordinator of East Asian Languages at LSE, Programme Director for BSc International Relations and Chinese; as well as UK Director for LSE Confucius Institute for Business London. Originally from Shanghai, she is skilled in intercultural communication, translation, foreign languages, lecturing, TV and public speaking. She is also an expert in e‑learning and innovation in language learning. Her recent publications include ‘Mastering Chinese – a Complete Textbook for Beginners’, ‘Audio‑visual Media in Language Education’ and the forthcoming ‘China Ready – Chinese for Tourism and Hospitality’. In addition to her roles at LSE, she is an executive member of the British Chinese Language Teaching Society, a school governor and chief examiner of Charted Institute of Linguists. She has recently launched her own YouTube channel “字espresso” teaching the relationship between Chinese characters and words.