The Tangible Economy will explore how the power of real-world moments is helping brands build trust, earn attention, and connect on a human level in a world that feels anything but real.

This event will explore why print is more relevant than ever - not just as a medium, but as a strategic tool. You’ll hear from industry leaders, see examples of creative campaigns that deliver, and get access to data that shows why tangible experiences work.

This isn’t abstract thinking. It’s practical, inspiring, and offers actionable strategies that will help your brand not just compete, but truly connect in a space where authenticity reigns supreme.

What to expect from the session:

CULTURE

Can print rescue us from a world that feels fake?

Presented by Jon Bailey, CEO, Precision ProCo

We’re in a crisis of attention and authenticity. As algorithms and AI crowd our feeds, trust is fading - along with our connection to brands and each other. It’s time for something real. Jon explores why tangible experiences like print are more than a channel - they’re a cultural counterweight. Maybe even the answer.

WHY IT WORKS

The science behind print’s effectiveness.

Presented by James Bagan, Associate Strategy Director, McCann

What happens when someone engages with a piece of print? James Bagan takes you into the science, exploring how print fosters stronger recall, emotional engagement and influence on actions. This isn’t opinion. It’s data-backed performance. Tangibility isn’t just a nice-to-have. It’s a measurable edge.

WHERE IT WORKS

The print that can’t be ignored

Presented by Gavin Shore, Exec Creative Director, McCann & Helen Smith, Head of Marketing, Precision ProCo

To wrap it all up, we’ll move from theory to reality with a collection of standout campaigns, formats and creative executions that show print’s modern relevance. From hyper-personalisation to data driven creative executions, discover how brands are making print impossible to ignore and how you can too.

SPECIAL GUEST

We’re also excited to welcome James Brewer, Marketing Director at DFS, who’ll be sharing a unique perspective from the client side.

WHY YOU SHOULD ATTEND

This session explores the potential of print in a digital-first world - why it’s a welcome refreshment that builds trust and drives action. Backed by research and packed with real-world examples, you’ll discover how print can turn up your marketing strategy, spark deeper engagement, and deliver measurable results.

Join us to learn from experts, connect, and leave inspired with actionable strategies to make your brand impossible to ignore.

REGISTER FOR YOUR SPOT

PLEASE NOTE - space is limited for this event so please register ASAP if you'd like to attend. Thank you.

THE TANGIBLE ECONOMY