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The​ ​Thinking​ ​Stage:​​ ​Doing​ ​more,​ ​and​ ​better,​ ​with​ ​less​ ​-​...

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Drinks​ ​&​ ​refreshments​ ​will​ ​be​ ​provided


Jaideep
​ ​Prabhu​ ​is​ ​the​ ​Jawaharlal​ ​Nehru​ ​Professor​ ​of​ ​Business​ ​and​ ​Enterprise​ ​at​ ​the​ ​Judge​ ​Business School​ ​at​ ​the​ ​University​ ​of​ ​Cambridge,​ ​England.​ ​He​ ​is​ ​also​ ​the​ ​co-author​ ​of​ ​Frugal​ ​Innovation.

Jaideep​ ​Prabhu,​ ​together​ ​with​ ​co-author,​ ​Navi​ ​Radjou​ ​explore​ ​the​ ​key​ ​principles,​ ​perspectives​ ​and techniques​ ​of​ ​frugal​ ​innovation–​ ​the​ ​art​ ​of​ ​doing​ ​more,​ ​and​ ​better,​ ​with​ ​less.R​​ adjou​ ​and​ ​Prabhu demonstrate​ ​that​ ​frugal​ ​innovation​ ​is​ ​not​ ​only​ ​most​ ​critical,​ ​but​ ​also​ ​beneficial​ ​in​ ​terms​ ​of​ ​emerging models​ ​of​ ​creation​ ​for​ ​both​ ​businesses​ ​and​ ​their​ ​customers.

Interviewer:​ ​Sam​ ​Holder​ ​is​ ​a​ ​an​ ​editor​ ​and​ ​writer​ ​for​ ​About​ ​Time,​ ​a​ ​loose-leaf​ ​enthusiast​ ​and​ ​freelance TV​ ​journalist​ ​at​ ​ITV.​ ​He​ ​loves​ ​a​ ​good​ ​cuppa,​ ​enjoyed​ ​whilst​ ​talking​ ​current​ ​affairs.​ ​Follow​ ​him​ ​on Twitter​ ​and​ ​Instagram​ ​@theteareviewer.

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