The Trust Triad: Building Buyer Relationships That Last
As a part of our Start Up September Campaign, join us at Clockwise Edinburgh Leith for an hands-on workshop that will equip you with immediately applicable strategies to transform your approach to buyer engagement. Created by Gerry Forristal who is an Edinburgh based Buyer Behaviour, Value Articulation and Sales Process Design consultant.
Workshop Overview
Over three decades working with organisations of all sizes, Gerry has identified three fundamental elements consistently present in the most successful businesses. These high-performing companies maintain a laser focus on three key areas that ensure consistent profitability, year-on-year growth, and exceptionally loyal customer relationships:
THE TRUST TRIAD:
1. QUALIFICATION - Identifying prospective buyers through rigorous qualification criteria
2. CREDIBILITY - Establishing it early and building upon it throughout the lifetime of a customer relationship
3. PERMISSION - Moving forward only when explicit permission has been granted
This workshop will focus on:
- How to Qualify potential buyers effectively to ensure they're the right fit for your offering.
- Building and maintaining your Credibility throughout your sales process and over the lifetime of your customer relationship.
- Using Permission to guide customer interactions without pressure or conflict.
- How to implement the PULSE+ Framework (Perceptive Understanding through Limbic System Engagement) in every conversation with prospective buyers.
With plenty to learn, light lunch and refreshments, it's an evening not to be missed.
Book your spot today
Date: Thursday 10th September 2025
Time: 12:00 - 13:30 pm
Location: Clockwise Edinburgh Leith, 84 Commercial Street, Leith, EH6 6LX
