What you’ll learn
How we combine multiple best practices into one efficient positioning and marketing strategy process
- What an unfair advantage is
- How it can be created through marketing
- The impact of an insightful positioning
- The impact of a Growth Machine from the insights your capture
- The Process in detail
- The importance of insights across the business
- How to use the Unfair Advantage across all channels
The Instructor
Martin Bailie
Martin Bailie from Elysian Fields will introduce the Unfair Advantage Method, a systemised strategic and marketing operations process that creates a marketing Unfair Advantage for ambitious B2B businesses. This predictable growth machine can we deployed in weeks and cuts agency costs, wasted time and team uncertainty from the marketing operations of businesses seeking fast growth.
