£38.40

The Value of Marketing (Organisers: Lincs Marketing Group, IOD, Lincs Chamb...

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DoubleTree by Hilton Lincoln

Brayford Wharf North

Lincoln

LN1 1XY

United Kingdom

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The value of marketing can often mean different things to different people, even within one organisation, amongst colleagues, teams and departments. It can also be the case that marketers themselves are not able to demonstrate or show the value they generate. The ultimate goal is often to be able to attribute a monetary value to ROMI, however this might not always be possible.

This event is aimed at Directors, senior management and those responsible for marketing within an organisation and will seek to offer a greater understanding and appreciation of how to value your marketing whether you are responsible for its delivery or have overall management responsibility for your organisation.

The keynote speakers will be Alex Albone, Brand Owner at Pipers Crisps and Mark Fells, Chief Customer Officer at Premier Inn. This will be followed by a panel discussion and Q&A.

Venue: DoubleTree by Hilton Lincoln, Brayford Wharf North, Lincoln, LN1 1XY

Date: Wednesday 27th September 2017

Time: 17:30 - 20:00

Cost: £32.00 plus VAT for non members*

*If you are a member of the IOD or the Lincolnshire Chamber of Commerce, we recommend you book via the links below to receive your membership discount.

https://www.iod.com/events-community/events/event-details/eventdateid/5829

http://www.lincs-chamber.co.uk/events/the-value-of-marketing-853

CIM members need to contact Monique at the IoD to get their CIM member discount when booking a place. Her email address is Monique.Sylvester@iod.com.

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Date and Time

Location

DoubleTree by Hilton Lincoln

Brayford Wharf North

Lincoln

LN1 1XY

United Kingdom

View Map

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