£15 – £25

The Visitor Studies Survival Kit - Edinburgh

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Location

Edinburgh Castle: Queen Ann Education Room

Castlehill

Edinburgh

EH1 2NG

United Kingdom

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Refund Policy

Refund Policy

No Refunds

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Event description

Description

Presenting an overview of qualitative and quantitative research techniques that can be delivered on limited budgets with limited resources, this event will give GEM and Visitor Studies Group members the lowdown on creating their very own ‘visitor studies survival kit’ for use in their organisations.

Facilitated by Sheena Muncie, Director of Scotinform Research Ltd., and Susie Ironside, Visitor Studies Group Co-Chair, this event will be a practical and engaging event, interspersed with guidelines and advice from the facilitators.

Ticket price includes free admission to Edinburgh Castle, and lunch.

Throughout the day we will be discussing questions such as:

Getting started- why bother with visitor research anyways?

Discussion focusing on role of research and evaluation and understanding the aims and objectives from the outset which will inform the approach taken. ‘Evaluation is not an afterthought.’
Using examples from our own experiences/ organisations, we will talk through the benefits of evidence informed decision making within organisations, and how it ultimately leads to the creation of a visitor focussed service/ organisation.

Menu of options – what are the essential tools to help you understand your visitors?

This session will look at the range of methodologies available and why aims and objectives are key to selecting the right approach. It doesn’t always have to be a survey!
We will look at both qualitative and quantitative research – as well as identifying secondary research as a good starting point. What information/data already exists internally and externally?
Methodologies which will be discussed include:

  • Face to face surveys
  • Email capture to enable an online survey to be distributed
  • Accompanied visits
  • Depth interviews/mini groups on site
  • Graffiti boards
  • Comments books
  • Facilitated workshops


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Date and Time

Location

Edinburgh Castle: Queen Ann Education Room

Castlehill

Edinburgh

EH1 2NG

United Kingdom

View Map

Refund Policy

No Refunds

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