Actions and Detail Panel
The We Are Unstuck Test Lab
Tue 25 April 2017, 18:15 – 19:35 BST
Calling all creative thinkers, collaborators, mischief-makers, and rule-breakers!
The Test Lab is a monthly, free, informal gathering where we’ll share and test our Design Thinking tools and techniques, and give you the space to practice them in a collaborative environment on a live brief.
We Are Unstuck exists to empower others to use human-centred approaches to any problem. Part of this means that we’re always learning and developing our methods, so that we can have a greater impact on the teams we work with. At The Test Lab, we’ll teach you this human-centred methodology, and you’ll get the chance to give feedback to help shape our tools for the future. No prior knowledge is required; just bring an open mind.
Test Lab #3: Empathy and Insight
Struggle to step into your customers' shoes? Want to design solutions that truly meet the needs of your audiences? User-based insight should inform every decision you make as a business. This month we'll be looking at how to dial up your empathy, and how this can help you to gather fresh in-depth insight from your users that can give you new direction and purpose. As always, you’ll get the chance to practice these short activities in a collaborative, no-risk environment, ready to use as soon as you’re back at work.
Arrive from 5.45pm. Grab yourself a drink, say hello.
6.15pm start. Get involved, get creative.
7.15pm Q&A. Your chance to ask questions - get clarification on the tools, or ask how to apply the tools to a problem you're currently facing.
7.30pm finish. Lights out!
Nottingham based digital marketing agency Impression has kindly offered to host this event at their city centre office. To find out more about them, visit www.impression.co.uk or meet members of the team on the night.
We'll be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.
By signing up to this event, you're giving us permission to keep you updated on future events through our mailing list.