The Wellness Exchange: Start and grow your Wellness business

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General Assembly

The Relay Building

114 Whitechapel High St


E1 7PT

United Kingdom

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Event description


The Wellness Exchange

If you're looking to start or grow a wellness business, this is the event for you!

Join inspiring retail buyers, entrepreneurs and experts from the wellness industry for this one-day extravaganza.

How does the Wellness Exchange work?

Exchange events put in you in touch with large brand buyers looking for products just like yours. You'll hear advice from a variety of entrepreneurs who have been there and done it plus experts in topics such as sales, marketing and PR for your wellness business.

Feel free to bring samples of your products to the showcase, but please note there's limited space and it's on a first-come, first-served basis. Attendees, buyers and journalists can view your products during the breaks. Please note Enterprise Nation is not liable for the safety and security of your products.

Meet and pitch your products to Boots

A great opportunity to meet the Wellness Buyer for Boots. You can apply here for a chance to pitch to them directly and showcase your products on the day.. Brands that have pitched at a Wellness Exchange event in past years have gone onto the shelves of Selfridges, Planet Organic, Ocado and more, so make sure you make the most of this opportunity.

What will I learn at the event?

  • How to prove there's a market for your product
  • Scaling up from kitchen table to professional manufacturing
  • Top marketing and packaging advice
  • How to best approach buyers
  • How to build your wellness brand
  • How to leverage social media and digital channels to sell your products
  • How to take advantage of your personal brand
  • Much more!

Get a feel for what our Exchange Events are like by watching this short video from the Beauty Exchange, the equivalent of this event for the beauty industry.

Your Event Agenda

9am: Registration and showcase area set up

9:25: Welcome by Enterprise Nation and General Assembly

9:30: Sell more by unleashing the power of your personal brand, by Rachel Whittaker from Indie Beauty Matters.
Increasing sales is one of your biggest challenges, but the amazing thing is that every creative founder has an extra special asset. In this talk, Rachel will explain 5 tried and tested strategies to confidently unleash your personal brand and use it to seriously grow your sales. With 20 years experience, Rachel heads up the Fierce Founders Academy, a community designed to provide creative entrepreneurs with strategies, tools and confidence to up-level their personal brand.

10am: How I made it: Kat Phiter, founder of Yogi Bare
In order to manage her acute anxiety and PTSD, Kat immersed herself in yoga and wellbeing, and created a brand that would inspire all with an accessible range of innovative, eco-centric products designed to galvanize creativity, movement and play. She'll talk about how she started the brand, their biggest challenges and how everyone can succeed with their own brand.

10:30: From concept to shelf: the 6-steps to launching and growing your wellness business, with Janet Milner-Walker from Bespoke Advantage.
A six step-process to take your idea to the shelves of big retailers, covering strategy, marketing, NPD and sales, whether you are a start-up or an existing business. Brand expert, Janet Milner-Walker, has worked with brands including Harvey Nichols, Body Shop, Boots, Marks & Spencer and De Beers. She's developed brands from ‘concept to shelf’ and founded brand management consultancy Bespoke Advantage.

11am: Coffee break: Mingle with fellow entrepreneurs and look at the samples on display

11:30: To be confirmed - watch this space!

12pm: How I made it: Alexandria Maria, founder of CHAM and holistic coach
Alexandria founded health food brand CHAM (stocked in Selfridges, Ocado, Holland & Barrett, and many more) back in 2017. She will share her experience of setting up a wellness business from scratch, getting it listed into major retailers and how she's now pivoted into becoming an international Transformational Coach & Business Mentor focusing on wellness brands

12:30: Business Essentials
A panel talk covering all the logistics and financial basics you need to know to ensure your brand is a total success.

1pm: Lunch break
Lunch is on us! Enjoy a light lunch whilst networking with fellow event attendees as well as expert advisers. And don’t forget to have a look at the showcase area.

2pm: Leveraging social media to increase sales
A Facebook #SheMeansBusiness trainer will be providing tips on how you can build your business online, reach new audiences and generate more sales.

2:30: The Power of PR
An interview with legendary Founder and Editor-in-Chief for Balance Magazine, Sophie Scott and PR expert Rosie Davies from PR Dispatch. Both will be sharing their top tips on how you can get your brand in the press and how this can really help you with authenticity and sales.

3pm: Meet the Buyer
Hear from Wellness Boots Buyer, Lily Childs, her top tips to ensure your brand gets listed in Boots. There's also an opportunity to pitch to them on the day, so make sure you apply here. The winners will be announced around 16th March.

3:30: Bringing back the high street: How pop-up stores are tasty to the consumer!
Learn about the opportunities the high street has to offer for FMCG brands, including setting up your own pop-up shop, trading at markets and much more.

4pm: Celebratory drinks and networking

4:30pm: Close of event

About Enterprise Nation

Enterprise Nation is the UK's most active small business network and we have helped thousands of people turn their good idea into a great business.

Enterprise Nation membership gives you access to exclusive opportunities to grow your business and connects you with like-minded entrepreneurs and business experts who can help. Membership is just £10 a month and you can cancel at any time. By selecting the 'plus membership' ticket, you’ll automatically get 25% off this event too!

#wegrowthhub #people #strategy

General Assembly: Space Partner

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. Join them for their award-winning curriculum, a community of 40,000 members and expert instructors and mentors who can help you every step of the way.

Cancellation policy

For a full refund, cancellations must be made at least 48 hours prior to the event.

Please note, in the event you are unable to attend this event due to cancellation from yourself or Enterprise Nation, we are unable to refund any associated costs such as hotel or travel.

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Date and Time


General Assembly

The Relay Building

114 Whitechapel High St


E1 7PT

United Kingdom

View Map

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