Pitching is one of the most important, yet also one of the most dreaded aspects of PR. Countless hours are spent sifting through hundreds of media spreadsheets, personalising individual pitches, and tracking the success of campaigns.

Zach Cutler, previous owner of Cutler PR, is going to discuss different strategies on how to improve your pitching and simplify your workflow. By decreasing hours spent on pitching, you can spend more time collaborating with colleagues, crafting your messaging, and ultimately gaining meaningful coverage. Zach will discuss:

* Old-school pitching strategies

* Pain points & frustrations

* New strategies

* Pitching with Propel

The event will be Chaired by Zach Cutler, CEO and Co-founder of Propel Innovator on a mission to modernise the PR industry. Former midsize PR agency owner. Named by Forbes as one of the “20 Entrepreneurs Shaking up New York’s Tech Scene” and named one of the “100 Most Influential Tech PR Agency Executives Globally”. Member of the Young Entrepreneur Council and Forbes Agency Council. Published in Wall Street Journal, Entrepreneur & Inc.