The World Needs Your Story

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Location

UK Digital Retail Innovation Centre

1-3 The Promenade

Eastgate Shopping Centre

Gloucester

GL1 1AG

United Kingdom

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Eventbrite's fee is nonrefundable.

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The World Needs Your Story

About this Event

Once upon a time there was an organisation that really struggled to attract the right people and connect with its customers on an emotional level…

Are you losing potential staff and customers to the competition because your organisation lacks a clear purpose and story? Is everyone in your organisation able to tell your story? Or does it differ according to who it is?

During this two-hour introduction to brand storytelling, you’ll get the opportunity to…

• Begin to define your purpose

• Define your ideal customer

• Explore your organisation from their world.

About Brand New Story

When Rachel Savage left her cosy 9-5 writing job to become a freelance copywriter two things started to happen.

First, she found herself struggling to find a suitable tone of voice for her clients that embraced all their passion and expertise. And second, a desire to create a business with a purpose planted itself firmly in her heart and wouldn’t go away.

After a bit of soul-searching she discovered that brand storytelling allowed her to do both.

Now she helps conscious leadership teams to find their organisation’s purpose and create a powerful story around it. A story that forms the heart and soul of their brand, aligns their people and makes a powerful emotional connection with their customers.

Rachel has been writing stories since the mid 1990s when she was Deputy Editor for The Big Issue South West. Since then she’s also worked as a writer for Orange (UK and Global), The Environment Agency and Ecotricity.

www.brandnewstory.co.uk

Date and Time

Location

UK Digital Retail Innovation Centre

1-3 The Promenade

Eastgate Shopping Centre

Gloucester

GL1 1AG

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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