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Think Global - Act Local: Adapt Global Marketing Strategy for Local Markets

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What does it take to go Glocal?

In this meetup we will take a look at why global brands should transcend cultural barriers and look to adapt to local culture in order to resonate in every single market.


Speaker 1: Sam Rawling, Marketing Manager, British Council

Speaker 2: Labib El Choufani, Founder, Bobo Link

Labib El Choufani Founder of Bobolink a creative agency based in Lebanon. Bobolink was launched in 2011 and since then has had great success with international and regional clients alike. The agency specialises in brand strategy, design, integrated campaigns and building brand communities for their clients.

Labib has an M.A in production design and holds certificates in digital marketing, social media and PR. https://bobolink.co/about/

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