€382.89 – €893.51

Think: Write: Sell - The European Copywriters' Conference 2020

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Location

Location

De Burcht

Henri Polaklaan 9

1018 Amsterdam

Netherlands

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Refund Policy

Refunds up to 30 days before event

Event description

Description

Are you looking for ideas to make your writing more effective?

The 1st European Copywriters' Conference will take place in Amsterdam in 2020.

English is not your first language, but you have to write Linkedin posts in English for the CEO.

You work for a European institution and you have to explain its policies to 27 different countries.

You've got a new product to sell and the Facebook posts reach more people in English.

Or maybe the most accessible advice on how to do this stuff comes from experts writing in English.

This conference is for people who have a desire to become better writers for specific audiences.

You’ll meet colleagues who face the same challenges.

We have a format where we listen to top copywriters, creatives and business owners talk about their work.

We learn what techniques they use, how they craft stories, how they build relationships.

How should English writers write copy for

We want to build a forum where English native speakers about how to communicate with non-native speakers can understand the way English speakers work.

Who should attend?

Previous conferences organised within our network have attracted writers from the European Commission, NATO, BMW, IBM, the CBI, Orange, Deloitte, the United Nations, the European Investment Bank, Coca Cola as well as the Dutch, Danish and British civil service.

This conference is for anyone wanting to improve their ability to write copy.

While the conference is predominantly in English, the techniques will be transferable to other languages.

It's also for people wishing to improve their company's ability to communicate ideas.

You should attend this course if you are interested in:

  • Communicating your organisation's brand, vision and values
  • Creating lively and engaging copy
  • Discovering techniques to give your writing more impact
  • Understanding how behavioural science influences your work
  • Engaging people with your ideas


The benefits

  • Acquire techniques used by corporations, advertising agencies and social media
  • Get insights into persuasion from top writers
  • Listen to outstanding public speakers
  • Have your own work analysed in interactive sessions with top trainers
  • Meet fellow professionals from the Europe and the rest of the world



Programme

Pre-Conference Training

Thursday 12 March

10.00am-4.30pm

Delegates can choose from three pre-conference training workshops

10.00am – 4.30pm Guy Browning - Quick Fresh Thinking
Click here for a detailed summary of the workshop


10.00am – 4.30pm Alan Barker - Copywriting for Non-Copywriters
Click here for a detailed summary of the workshop


Friday 13 March

10 - 4.30am - Full conference


What you will leave with

  • A better understanding of what makes an effective writing
  • Insights on how to work with multilingual audiences
  • Tips for managing your clients
  • Strategies for dealing with responses
  • New contacts, ideas and perspectives on the trade


Pre-Conference Trainers


Guy Browning

Guy Browning started work as a copywriter at DMB&B he went on to become Creative Director of the global marketing agency Added Value. He is now Managing Director of Smokehouse, a hybrid fifth generation marketing agency.

After work he writes humour for The Guardian and Management Today and in various bestselling books such as Never Hit a Jellyfish With A Spade. In 2012 his first feature film Tortoise in Love premiered in London’s Leicester Square.


Alan Barker

Alan Barker is Managing Director of Kairos Training Limited. He regularly delivers workshops and coaching on speechwriting to a wide range of organisations, including the European Commission, ICAEW and The Natural History Museum, London. Alan is the author of fifteen books, including: How to Solve Almost Any Problem (Pearson), Improve Your Communication Skills (Kogan Page), How to Manage Meetings (Kogan Page)



Speakers


Speakers to be announced soon...

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Date and Time

Location

De Burcht

Henri Polaklaan 9

1018 Amsterdam

Netherlands

View Map

Refund Policy

Refunds up to 30 days before event

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