Thought Leadership Masterclass: Health and Life Sciences

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Thought Leadership and Content Strategy: Change perceptions and generate leads in Health and Life Sciences

About this event

To get the attention of senior decision makers in health and life sciences, you need to offer valuable insight. To persuade them to engage, you need to prove your expertise.

This Masterclass - originally developed for the prestigious PwC Scale programme for high growth businesses - will explore how to create thought leadership and content strategies that influence these decision makers, position you as trusted experts, and generate sales leads.

It will cover:

  • What decision makers want to hear
  • How to influence complex decisions
  • Gathering the insight to build your case
  • Developing thought leadership that resonates
  • Content strategy to reach the right people

It will include real life examples and practical tools to develop thought leadership which moves minds and generates leads.

The Masterclass will be run by Memetic Communications. It is relevant to businesses selling products and services to the life sciences or healthcare industry, or entering these markets.

When: 24th February 2021, 10am

Where: Zoom (link sent to registered participants)

What people say:

"Participants said the Masterclass provided genuinely fresh insights and actionable ideas for elevating their marketing strategies". Stephen Meager, Scale Programmes Manager, PwC

"Succinct and punchy presentation with lots of avenues to develop for a full content strategy, and exploitation of that strategy. Very good. Delivered real insights. Could be longer." Anonymous PwC Masterclass participant

“By following Memetic’s approach, we’ve seen a huge increase in business leads in life sciences.” Julian Fowler, Tessella, Memetic client

About Memetic Communications

Memetic is The Science and Technology Thought Leadership Agency.

We help our clients spot the white spaces where their customers need insight. Then we research and create high quality content – including whitepapers, articles, slide decks, visuals and videos – which ensures their PR, marketing and events consistently deliver trusted insights into these issues.

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Organiser Memetic Communcations

Organiser of Thought Leadership Masterclass: Health and Life Sciences

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