In this two-day course, Lucy von Sturmer, Founder of thought leadership agency The Humblebrag, will take a small group of inspiring entrepreneurs through the key elements needed to drive an effective an impactful thought leadership strategy forward.

Both days will be at an inspiring offsite location. From 13.00 - 17.00 each day with homework in between.

Wednesday 1: Day 1 - you will workshop the key elements needed to drive an effective and impactful thought leadership strategy forward. This will cover your:

• Positioning and USP
• Audiences and key messages
• Unique areas of thought leadership

Friday 3: Day 2 will build on knowledge gained and put this into practice. Then, together we'll hone in on the media landscape and how you can generate widespread impact through PR and content strategy. This will cover:

• Owned and earned channels
• Content strategy
• PR
• Pitching to media and best practices

You will leave with a personalized 10-page strategy to take your vision and visibility to the next level; confident on how to optimize both your owned and earned media channels - and with the knowledge on to pitch opinion-editorials to the media and get featured in press.

You will also receive:

An invitation to our alumni community - where you can access ongoing tips, knowledge and support, and share your articles, blogs, podcasts and news

Our unique workbook and strategy: Positioning for People Changing the World

More information (including testimonials) here.

If you purchase a ticket here, please make sure to email and introduce yourself at hello@thehumblebrag.co