Thrive in 2025: Build a New Business Culture

About this event

Growth doesn’t happen by chance. Too many agencies rely on bursts of prospecting, scattered pitches, or individual rainmakers. This breakfast session is about breaking that cycle. We’ll show you how to create a culture where new business is everyone’s responsibility, backed by the right systems, behaviours, and measures.

Expect practical insight, real examples, and clear actions that will help you strengthen your proposition, build a sustainable pipeline, and convert more of the opportunities you chase.

If you want to shift from stop–start selling to a confident, growth‑ready agency, this event is for you.

Key Topics

• Make growth a leadership habit – Consistently drive learning, innovation, and proactive strategies to win and sustain client relationships.
• Sharpen your proposition – Be clear on what you stand for and who you serve, so your value resonates and cuts through.
• Build a predictable new business machine – Stop relying on ad-hoc prospecting. Put in place the six building blocks of a sustainable engine that fills your pipeline and supports long-term growth.
• Balance short-term wins with long-term growth – Blend fast-turn opportunities with relationship-building that pays off later. Create momentum without sacrificing future value.
• Improve pitch conversion – Qualify opportunities better, focus effort where it counts, and increase win rates with disciplined processes and sharper narratives.
• Measure what matters – Track pipeline, conversion, and performance in ways that tie directly to profit and decision-making, not vanity metrics.

Agenda

08.30 Arrival, networking and breakfast

09.00 Panel session starts

10.30 Networking

11.00 Event close

We’ll begin with breakfast and networking, followed by a focused 90‑minute panel discussion. Expect clear, straight-talking advice backed by real examples. By the end, you’ll leave with practical steps to strengthen your agency’s growth plan.

Meet the Speakers

Dan Egerton, Managing Partner

Dan has guided over 100 businesses, focusing on strategies that remove growth barriers and elevate long-term profitability.

Dipak Dave, Head of Leadership Performance

As a coach and mentor, Dipak empowers individuals to align personal growth with business objectives, fostering sustainable success.

Camilla Honey, Co-Founder & Owner, jfdi

A specialist in agency and marketing services growth, Camilla helps agencies focus on building sustainable new business machines.

Mark Clark, Co-Founder & Owner, jfdi

Mark works with leadership teams growing agencies - filling pipelines, converting pitches and developing existing clients.

Nikki McCulloch, Chief Marketing Officer, UNLIMITED, part of Accenture Song

Nikki is responsible for growth, marketing and reputation across UNLIMITED and currently at Accenture Song UK via a secondment position.

Why Attend?

Turn ideas into action – Leave with practical steps you can implement straight away.

Strengthen your pipeline – Learn proven ways to build momentum and avoid the feast-and-famine cycle of new business.

Increase profitability – Understand how to connect proposition, pipeline, and performance to stronger margins.

Build confidence in your growth plan – Gain clarity on what to focus on next, and how to keep your team aligned behind it.

Actus proudly supports Magic Breakfast, a charity ensuring no child starts their day too hungry to learn. For every attendee, we’ll donate £20 to provide nutritious breakfasts to children across England and Scotland.

RESERVE YOUR PLACE

Join us to unlock the power of creating an agency growth mindset. Places are limited.