TikTok for Business — How to Turn Views into Sales

This course is part of Enterprising Futures, Clarion Futures’ business start-up support programme. Designed to help aspiring entrepreneurs turn ideas into action, our workshops provide practical guidance, skills, and resources to support you at every stage of starting and growing your business.

Curious about TikTok but not sure where to start?

You’re not alone. With more small businesses jumping on the platform every day, TikTok has become a powerful way to get noticed, drive traffic, and generate sales. This practical session will walk you through the essentials, whether you’re brand new or just haven’t cracked the code yet.

In this workshop, you’ll learn how to:

• Set up your TikTok business account the right way – so your profile is ready to attract and convert viewers.
• Create content that actually works – simple formats, trends, and strategies that help small businesses get seen without needing to “go viral.”
• Turn views into traffic and sales – how to use TikTok’s tools (bio links, ads, and calls-to-action) to move people from your videos into becoming paying customers.
• By the end of this webinar, you’ll know exactly how TikTok can fit into your marketing strategy and how to start posting with confidence.

About the Training Provider:
Rebecca Thomson, from Local Marketing Made Easy, brings 20 years of experience in sales, marketing, and business development for SMEs. She guides participants through practical, actionable strategies to help businesses grow and thrive.

About us:
This course is proudly supported by Clarion Futures, the charitable arm of Clarion Housing Group, supporting residents and local communities across the UK. Since 2017, Clarion Futures has helped thousands into work and training—supporting over 1,700 people into employment and delivering more than 5,000 training opportunities in 2023–24 alone.

If you're not already registered with Clarion Futures, we strongly recommend you start by completing the simple online referral form available on the My Clarion Housing website. Once submitted, a member of the Clarion Futures team will be in contact to discuss this course as well as the wider range of support we offer—including career advice, money guidance, digital training and one-to-one mentoring .