TikTok V Reels – The Battle For Fashion

TikTok V Reels – The Battle For Fashion

Actions and Detail Panel

Free

Date and time

Location

Online event

In this discussion we will explore how to utilize video content with your brand messaging and where should you be targeting your money.

About this event

TikTok V Reels – The Battle For Fashion image

TikTok’s popularity has shot through the roof since the pandemic. Instagram debuted Reels, a new short-form video tool, to avoid being left behind and to keep up with users’ changing needs. This has left brands and marketers left to scramble with new ideas of short form video content to keep the algorithm happy, but which platform should you be targeting your efforts?

In this discussion we will explore how to utilize video content with your brand messaging, where should you be targeting your money and the highs and lows of each platform.

Our Panel

Discussion Points

  • What are the pluses and minuses of each platform
  • It’s all about algorithm – how can you keep up?
  • Costing – how does each platform fair?
  • The transition to video content – how do you keep up?
  • The rise of short form video
  • Which platform will work best for your brand

Speaker Bio's

Sophie is a freelance social media manager and founder of Pretty Little Marketer. Set up during her second year of university as a struggling student, PLM is the home for inspiring and informing marketers like herself to achieve their career dreams.

Meg heads up the Paid Social team at CreativeRace and has over 10 years experience spanning both agency and in-house roles. Past clients include ASDA, TK Maxx and ScS.

Charlotte is a seasoned marketing professional, having worked for a number of ecommerce brands in the fashion space, as well as consulting across the hospitality and travel sector whilst travelling the globe. Charlotte is now Senior Marketing Manager at the cult beauty brand, REFY, working closely with founders to drive growth in the UK and internationally.

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