San Francisco, California
London, United Kingdom
Bill Gates wrote an essay entitled 'Content is King' back in 1996, and whilst he talked primarily in terms of the internet, it's a phrase not uncommon to the more traditional areas of the communications industry.
But how do PR professionals ensure they are getting the most from content, and context, when trying to secure significant engagement between clients and their audiences in a creative, innovative and cost-effective way?
With representatives from News UK, Time Inc. and Trinity Mirror, join the GLG as we explore this topic with the experts.
Our panel of Tiffanie Darke (@tiffaniedark), Jon Tickner and Samantha Cope (@SamanthaCope2) will provide valuable insight from their respective publishing houses over a glass of wine and some nibbles. Chaired by Julio Romo
When & Where
CIPR Greater London Group
Ant Cousins / Stuart McBride