About this event

The COP26 UN Climate Conference kicks off on 31 October and presents a key opportunity for environmental charities looking to engage audiences and mobilise climate action. From the live events in Glasgow, to the hundreds of climate themed activities across the country marking the UK’s hosting of COP26, there will be ample moments to capture content, share stories and raise awareness of environmental issues.

In this session, you’ll learn best practice to apply on Twitter during the conference. We’ll share insights on the platform from Twitter UK’s Twitter for Good team, as well as techniques for charities hoping to gain traction with their Twitter campaigns during and after COP26.

Attendees will take away tangible learnings and result-driven strategies to apply within their own organisations.

This masterclass will be an opportunity to learn and explore the following topics first hand:

• Insights on Twitter for Good’s COP26 activities and opportunities for charities
• Best practice on Twitter to amplify your tweets and engage new audiences
• Practical tips for harnessing climate-themed hashtags, emojis and events

Your Trainer

Niamh McDade, Deputy Head of UK Public Policy at Twitter

Niamh joined Twitter in July 2020, where she works on the Public Policy team on a variety of policy issues through engagement with government officials, Members of Parliament and civil society.

In her role, Niamh also leads Twitter UK’s Twitter for Good activity, showcasing the use of Twitter for civic purposes, providing guidance, resources, and support for Twitter’s corporate philanthropy mission, including handling Twitter's #AdsForGood and #DataForGood programmes.

Prior to joining Twitter, Niamh worked at a public health charity, the Royal Society for Public Health where she managed the All-Party Parliamentary Group on Social Media, as well as the Gambling Health Alliance.

Attendance Eligibility

This session is aimed at climate and environmental charities, as well as charities working intersectionally on the environment and other issues. The course assumes some prior knowledge or experience in using Twitter.

Level

All levels – this masterclass is designed for all charity professionals who have an interest in climate communications.