To Blog or not to Blog: Writing for the Public & the Media
Researchers are increasingly being asked to share and disseminate their work to a wider audience, going beyond
the journal paper and aiming to attract attention from a public audience. Communicating with a non-academic audience requires a different style, whether it is self-publishing a blog post, writing for the media or being interviewed for radio.
This workshop will focus on different methods of public engagement including blogging, writing a press release and
engaging and managing journalists. Participants will be encouraged to think strategically about who they want to engage and why, defining their message and communicating with different groups. There will also be a short introduction to altmetrics and a discussion around their advantages and disadvantages.
Activities will include short individual writing exercises, group work, feedback and discussions. This workshop is designed for researchers of any level who would like to share their work beyond academia and develop their public engagement strategy.