£505.40

Tone Of Voice: Your Brand’s Secret Weapon

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Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

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Brands such as Spotify, Innocent, Virgin and Google use words to build valuable equity.
Mark Schulz is Head of Words at True & Good: the world’s leading brand language consultancy. In this full-day workshop, you and 11 others will learn why tone of voice is so important. How the best brands go about creating it. And what you can do to develop the right voice for your brand.

This course is designed for anyone involved in developing or managing communication.

On the day, you’ll be looking at:

  • what a tone of voice is — and what it isn’t
  • why it’s important for everyone — not just your marketing team
  • how some of the world’s best brand have created their verbal identities
  • how brand language initiatives can save millions of pounds.


You’ll also have the chance to look at your own brand’s tone of voice in detail — and if need be, develop or refresh it.

About True & Good

Founded in 2011, True & Good is one of the first specialist brand language consultancies. They’ve helped brands in every sector — including Virgin Media, Bacardi, O2 and NatWest.

This course will be run by their Head of Words, Mark Schulz. With a degree in English Language from Oxford — and over 20 years’ experience both agency and client-side — Mark has set the tone for Knorr, Nationwide, The FA and Direct Line. As well as consulting for clients worldwide, he is a guest lecturer on brand tone of voice on the MA (Advertising) course at the University of the Arts, London.


Wedneday 16 May 2018
9.30am - 4.30pm




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Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

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