Tonic 04: Decoding complex customer experiences

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The Botanist Birmingham

14-16 Temple Street

Birmingham

B2 5BG

United Kingdom

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Event description
Navigate complex challenges and drive digital success, beyond difficult audiences, global markets and product variety.

About this Event

Complex audiences, purchase patterns, product variety, globalised presence - all factors that pose a challenge to your marketing department.

Total contrast in pain points and motivation.

Massive differences in the volume and nature of transactions.

Constant shifts in political, social and environmental factors – these are just a few of the complex issues at hand.

As a business, how do you simultaneously influence one market, without alienating the remainder of your audience? How do you navigate marketing thousands of different products in as many unique industries, all with disparate purchase processes? How do you have a single view of all your activity and what’s important to your individual customers?

In Tonic 04 we explore the complex marketing challenges organisations face in today’s digital space and learn how others have overcome these obstacles to create success.

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Speakers

Fiona Kate Morgan, BBC Voice + AI Producer

Part of the Voice revolution - Fiona's work with the BBC involves figuring out how best to utilise this voice technology and bring new and existing users the very best content.

She previously worked on documentaries, radio, podcasts, events, social and digital projects for various areas of the BBC, including BBC Radio 1, Newsbeat, BBC Music, BBC Devon and BBC Introducing.

Andrew Jones, Marketing Director, BSH

As Marketing Director for the largest manufacturer of home appliances in Europe, Andrew is pivotal in leading and implementing strategic marketing activities for well-known brands such as Bosch, Neff, Siemens and Gaggenau.

With more than 15 years of experience in the home appliances industry, he has broad range of experience across both product management and marketing communications. At Tonic 04, Andrew will uncover the complex challenges faced by extensive product portfolios, paths to market and much more.

More speakers to be added soon!

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Date and Time

Location

The Botanist Birmingham

14-16 Temple Street

Birmingham

B2 5BG

United Kingdom

View Map

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