Refine marketing techniques, develop new creative solutions and maximise the value of the conference marketing spend
Marketing an event requires great analytical skills and the ability to pull together a huge range of facts, fi gures, promotional tools and diff erent marketing media. It has a huge impact and can make or break an event. To succeed in conference marketing, you need to understand the maths behind the analysis, be creative in sourcing new lists and leads, work with sponsors and speakers, and have a good knowledge of databases.
Who should attend?
Marketing executives and marketing managers involved in developing campaigns for conferences, seminars, exhibitions or training courses.