Top Tips for Effective Customer Research
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Top Tips for Effective Customer Research

Top Tips for Effective Customer Research

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Pomme d’Or Hotel

Orchard Suite, Liberation Square,

St Helier

Jersey

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As part of Customer Service Week, the 3 founder members of Jersey’s Professional Research Association, JARP, will be sharing their knowledge and experience on how to conduct research amongst your customers; potential pit falls you should watch out for and some ways in which you can conduct your own research in a cost-effective and meaningful manner.

The presentation will cover:

  1. Why it is important to conduct research through all stages of the customer journey
  2. Who you should be targeting in your survey
  3. How you should go about undertaking research – choosing an appropriate methodology
  4. What you should be asking, and in what way, including common mistakes to avoid!
  5. Where to conduct the research – online, over the telephone, face-to-face?

There will be a chance to ask questions at the end of the presentation.

By the end of this session you should have a better idea about how best to approach customer research, design your own questionnaire and generate useful analysis to better understand your customers and measure your performance against their expectations.

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Date and Time
Location

Pomme d’Or Hotel

Orchard Suite, Liberation Square,

St Helier

Jersey

View Map

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