Are you new to exporting products and services or looking to develop your existing international business?
This interactive session highlights the top tips that will keep you focused and provide an insight into ideas for winning new business, networks, research, strategy, pricing... and taking the next steps.
Delegates will come away from the workshop more confident about what successful marketing overseas means to their business.
Programme of Activity
9.00 - 9.30 Registration & Coffee
9.30 - 9.50 Welcome and Introduction: Enterprise Europe Network and Department for International Trade
9.50 - 10.10 What marketing overseas means to you?
10.10 - 10.30 Summarising your business in four marketing boxes
10.30-10.50 The options - Routes to Market
11.00-11.20 Selecting successful international partners
11.20-11.40 Developing a marketing strategy
11.40-12.00 The International marketing approach
12.00-12.20 Developing effective relationships
12.20-12.40 The Top Tips – My Top 10 - ideas and suggestions
12.40 - 13.00 Review, Q&A and summary followed by a Lunch Reception
The delivery of the workshop will be personally undertaken by Simon Bedford who has enjoyed a successful private sector career in international sales and marketing.
Simon has delivered over 600 workshops to business audiences, and numerous presentations at international business conferences.
This event is organised in collaboration with the Department for International Trade.