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Birnam Arts and Conference Centre

Station Road



United Kingdom

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The Tay Region on Screen - Tourism Event

Did you know that 40% of visitors to the UK come here having been inspired by seeing a destination on film or television?

Screen tourism presents a fantastic opportunity for Scotland - here’s how you can find out about the movies and TV shot on location in the incredible Tay region and how they can help promote your business.

And it's not just about film locations. It's also about all the different services that work with production like accommodation, catering, transport and all kinds of leisure activities that can bring production spending and free promotion.

One production in particular has been creating quite a stir... The Outlander books and hit TV series are captivating audiences around the world. With dramatic storylines, heroic actions and romantic interludes, combined with a bit of time travel - the series has a wide range of followers.

Outlander is set amidst stunning scenery and documents momentous occasions in our history. Scotland itself plays a lead role in this production and, with thousands of fans following the adventures of the characters in books and on screen, Scottish tourism is seeing a positive impact. The first two seasons used extensive locations in Fife and Perthshire and future seasons will see more ofthe region on screen.

To highlight the TV locations and share promotional ideas, VisitScotland and TayScreen are jointly hosting "Screen Tourism Business Briefing - Screen Ready" on Thursday, 3rd May 2018 at Birnam Arts Centre, Dunkeld..

Businesses are invited to attend this FREE tourism business workshop to hear about the national opportunity this creates, and network with others - some of whom are already seeing a difference in their business.


So if you want to take a starring role in a feature film, TV drama or even VR experience, this is a great chance to find out more about all the ways you can benefit and what's involved.

Come and learn more about how to attract and work with film and TV production, emerging Virtual and Augmented Reality (VR/AR) opportunities and making the most of screen tourism.

Scotland's Tay Country plays a starring role in feature films, TV drama, commercials and fashion shoots from 'Victoria' to 'Outlander', 'Whisky Galore' to 'Tommy's Honour', Vogue to Volvo. The region plays host to at least 100 productions every year bringing production spending, promotion and benefits for business and tourism.

Screen production offers fantastic opportunities for tourism businesses and this is a chance to discover how your business can get involved and reap the benefits with our great line-up of speakers:

  • Amy Morement, Location Manager, LS Productions (Stella McCartney, Vogue)
  • Derek Yeaman, Location Manager (Sunshine on Leith, Not Another Happy Ending, Miss Potter)
  • Julia Sim, Head of Sales and Marketing, Blair Castle (Locations - Victoria)
  • Linn Williamson, Chair, Filming Fife
  • Whitespace Creative Agency (VR and AR tourism experiences)
  • Jenni Steele, Film and Creative Industries Manager, VisitScotland
  • Julie Craik, Project Manager, FifeScreen+TayScreen and Create Converge

VR and AR are not just made in studios or on computers. They can also involve location production and just like film and TV, also offer exciting ways to promote and experience places. More and more businesses are getting involved.

The event will inspire and inform businesses with practical hints and tips from working with film crews to screen tourism opportunities and regional success stories. And if you want to know more about working with VR/AR, Create Converge can help for free.

Also part of Perth and Kinross Business and Enterprise Month 2018, the Screen Ready event will start at 9.30am wrapping up at 12.45pm for lunch and networking until 2pm.

So come along and let's explore and make the most of this great opportunity together.

Book your place now at this FREE event. You won't want to miss it.


09:30 Registration

10:00 Introduction

10:05 Focus on attracting and supporting production and emerging opportunities
Julie Craik, FifeScreen+TayScreen

10:20 Commercials and fashion shoots on location
Amy Morement, LS Productions

10:45 VR Ready - What is it? What's in it for me?
Whitespace Creative Agency

11:10 Feature films and TV drama on location
Derek Yeaman, Location Manager

11:35 Break

11:45 Location host perspective - working with Victoria
Julia Sim, Blair Castle

12:00 Screen Tourism - the opportunities
Jenni Steele, Visit Scotland

12:15 Making the most of screen tourism opportunities
Linn Williamson, Filming Fife

12:30 Q&A with speakers

12:45 Closing Comments

13:00 Lunch & Networking

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Birnam Arts and Conference Centre

Station Road



United Kingdom

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