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Tourism Management the 'Smart' Way
Wed 17 May 2017, 09:00 – 13:00 BST
Are you a manager in the tourism industry? Do you have staff who would benefit from some training? Would you like to develop some knowledge in a new area such as social media or service quality? Would you like to strengthen your links in your region?
As participants in the SMARTOUR Erasmus+ project, Staffordshire University staff have carried out an international survey with managers and staff in the tourism industry in order to identify the topics that the tourism industry wanted. We have produced a set of learning materials, workshops and an online training tool.
At this FREE interactive conference you can participate in workshops. You will be also be able to register for access to the online training tool so that you or your staff can do the training at a time that is suitable for you.
Come along to this event to network, update your skills and learn about future opportunities. Lunch and refreshments will be provided.
09.00: Registration (teas and coffees)
09.30: Introduction and Welcome – Professor Jon Fairburn
Workshop 1 – 'Managing Service Quality in Tourism' – Carol Southall and Tonia Barrett
Workshop 2 – 'Saving Money on your Energy Costs' – Neil Packer
Workshop 3 – 'SMARTOUR Online Learning Tool' – Jon Fairburn and Tom Ward
Workshop 4 – 'Food for Thought' – Tom Pridmore
11.00-11.15: Time to register for online tool or for networking
11.15: 'Promoting and Sustaining your Business' with Ron Lawrence, owner of Colton House, Lichfield, and Guest Speaker from Green Tourism Awards
About the presenters
Ron and Gay Lawrence have won many tourism awards including Green Tourism Gold Awards and Gold Tourism Awards from Enjoy Staffordshire and Visit England. Colton House is a luxury 5* Gold rated B&B, with awards for breakfasts and dinners from VE and the AA. Colton House is the highest rated accommodation provider in Staffordshire, with the facilities of a boutique country house hotel. www.coltonhouse.com Tel: 01889 578580
Professor Jon Fairburn leads the SMARTOUR project, teaches on the MSc Digital Marketing Management and runs the No1 twitter account for Business Schools in the world (according to Edurank) @BusinessStaffs.
Carol Southall is a senior lecturer and the Course Leader for Tourism Management at the university. She has also worked extensively in the tourism industry over the last 20 years.
Tonia Barrett has previously worked in the tourism and hospitality industry and currently lectures at Staffordshire University.
Neil Packer is a Senior Lecturer in Engineering and has previously worked in the private and public sectors on energy issues before joining Staffordshire University.
Tom Pridmore has worked in the tourism industry for over 30 years. He is currently a Ribble Valley Tourism Officer and a director of TEAP Associates. http://www.teapassociates.co.uk/
If you are a member of a professional organisation then attendance should count as 4 hours CPD accreditation (more details to follow soon)
If you have any queries about registration please contact Tom Ward at firstname.lastname@example.org or on 01782 294902.
Project website - http://www.smartourproject.eu/
Twitter - @tourismsu #SMARTOUR
Facebook page - https://www.facebook.com/smartourproject/
Tourism Management Institute - http://www.tmi.org.uk/
Green Tourism Awards - http://www.green-tourism.com/
The SMARTOUR project
The Sustainable Manager in Tourism Sector (SMARTOUR) project is co-funded by the Erasmus+ programme of the European Union.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.