Trade Drinks Expo 2026

29th & 30th September 2026 | ExCeL London

​In an industry where 72% of UK consumers consider sustainability practices when choosing a bar or pub, and 58% are willing to pay more for drinks in venues with strong eco-credentials , staying ahead of market trends is crucial. Trade Drinks Expo 2026 offers a vital platform for professionals across hospitality, retail, and distribution to explore the innovations and strategies shaping the future of the drinks sector.

Trade Drinks Expo 2026 brings together a diverse array of stakeholders, including representatives from bars, restaurants, hotels, nightclubs, airlines, wholesalers, retailers, and more. The event serves as a hub for discovering cutting-edge products, forging strategic partnerships, and gaining insights into emerging trends that are redefining the industry landscape.​

Attendees will have the opportunity to engage with suppliers and innovators presenting advancements in sustainable practices, low and no-alcohol beverages, functional drinks, and premium mixers. The expo also features a comprehensive seminar programme, offering expert-led discussions on topics such as adapting to shifting consumer preferences, implementing eco-friendly initiatives, and leveraging technology to enhance customer engagement.​

As part of the Hospitality B2B Portfolio, Trade Drinks Expo provides unparalleled networking opportunities, connecting professionals who are committed to driving growth and innovation in the drinks industry. This event is essential for those looking to navigate the complexities of the current market, meet evolving consumer demands, and position their businesses for sustained success.