£0 – £161.86

Traded Services Marcomms Masterclass – January 2018

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Murray Edward College

University of Cambridge

Huntingdon Rd

Cambridge

CB3 0DF

United Kingdom

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Hosted by the Essex County Council Traded Service Team and LGcomms, this masterclass for marketeers takes you through the tried and tested Essex formula for developing impressive marketing return on investment for your council or organisation’s trading teams.


Using a distilled version of the council’s business accelerator process, this one-day seminar will unravel the mysteries of marketing and developing markets for your trading activity, including:

Market segmentation

Value curve

Ansoff’s Matrix

Branding forcefield analysis

Routes to market

Success vs effort

Sales pipeline

5 Ps

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Date and Time

Location

Murray Edward College

University of Cambridge

Huntingdon Rd

Cambridge

CB3 0DF

United Kingdom

View Map

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