Actions and Detail Panel
Transform Your Brand's Story & Tell It Through Engaging Video Content.
Wed 10 May 2017, 09:00 – 13:00 BST
Learn from two leading experts in brand storytelling and creating engaging video content, coming together in one powerful morning session to transform your ability to deliver great stories through an integrated campaign.
09:00-09:30 - Registration & Welcome
Coffees and croissants provided
09:30-11:00 - Brand Story Transformation
Andy Green, Your Story Starts Here
Find out the essential skills of great storytellers. Understand how narrative governs everything you do - and how you can manage it for gaining attention, changing behaviours, or rewriting your future.
Discover key ‘story-listening skills’, and what you can do to turn the bland into compelling strategic brand stories that achieve results.
Learn how to spot an under-performing story, and how to be a ‘Story Doctor’ to transform how you, and your colleagues, do Comms
11:00-11:15 - Break
11:15-12:45 - Using Social Media Video As Part of An Integrated Campaign
Russell Goldsmith, Audere Communications
Explore the opportunities available to you to use video to engage your audiences, be that owned, earned or paid for, from micro-content, such as Instagram and Snapchat, to streaming events through Periscope and Facebook Live.
Learn how to use video to amplify your message and improve reach through targeted coverage on online media and influential bloggers; work with Social Talent and YouTubers; generate buzz; improve SEO and increase your ROI
You will also see examples of how interactive video can drive sales both on and off-line, Augmented Reality and Virtual Reality plus we finish with some production tips and what’s involved in subtitling and voice-overs as well.
After 13:00 Free 1:1 20min sessions available on request for first 8 places booked
About the Trainers
Andy Green is a leading UK and international expert in brand storytelling and creativity. He is the author of 7 books which have been translated into 8 languages, and works with blue chip clients around the globe.
Russell Goldsmith is the current Co-Chair of ICCO’s Innovations in Communications Panel and has been at the forefront of award winning Live Streaming & On-Demand content creation for PR & Comms. He is published author and contributor to industry books, magazines and blogs and is currently presenting the csuitepodcast, available on Soundcloud and iTunes
2 Masterclass Presenters in 1 Sessions
7 reasons to attend
1. You will receive high-value, action-packed insights, tools and techniques.
2. You want to improve your skills and capabilities.
3. A great opportunity to learn from 2 leading experts in 1 joint Masterclass.
4. You’ll like how you can develop you and your team’s talents to achieve even greater results
5. You can trust it will be good use of your time and budget.
6. Places are however, limited
7. You will join a leading group of professionals at the top of their game.