Transform your Practice in 10 Days- Money Making Marketing for Dentists- Mo...

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Waddesdon Hall

107 Baker Street

Waddesdon

Bucks

HP180LQ

United Kingdom

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Event description

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Money Making Marketing


Is this you?

You want more patients?
You want more money in the practice or personally?
You want more of the patients that you really enjoy treating or who need the type of treatments you enjoy providing?
You have unpredictable cash-flow and fear a drop in income?
You have lost or are losing patients to your competition?
You are spending a lot of time and money on marketing that is not working, not bringing in patients, or brining in the wrong ones?
You have concerns about the reputation of your practice?
You are confused by marketing, and don’t know what you should you be doing, website, Facebook, twitter, adverts etc?
You are looking for answers to problems and worries relating to the marketing of your practice?

If you answered "yes" to one or more of these questions this workshop is for you.

. .
Money Making Marketing is designed to give you


Tips to enhance your patient base

Tools to improve your retention and recruitment of patients

Strategies to increase your income

Frameworks to gain the reputation as the best in the area

Pathways to design your marketing strategy

Solutions to save you, time and money

What you will learn at Money Making Marketing

A Marketing MOT
The 8 reasons why marketing fails
4 keys to successful marketing
7 essential questions when writing a marketing strategy
The essential linguistics of marketing

Who should attend Money Making Marketing


Any dentist who does already or wants to own a practice within the next 5 years
Practices who a planning to leave the NHS within the next 5 years
All team members who believe that delighted patients are the key to a successful practice
Clinicians and team members who want to be part of a successful team
Anyone who wants to improve their practice reputation and become the best.
Team members or are motivated and want to significantly improve patient care
You, if you are, a practice owner, dentists, associates, hygienist, therapist, nurse, receptionist, practice managers or a technician


This unique and innovative day, is guaranteed to give you the answers you have been looking for.
Bring you and your team, we have designed a fee structure to make it easy for you.

Logistics
Workshop 9:00-17:00 Registration from 8:30
Refreshments and lunch provided excluded from CPD hours
vCPD 7 hours


What if
You were to imagine that you had a practice, filled with loyal and vocal fans, who evangelized about you and your team, because you treated them so well and exceeded their expectations. See and hear yourself being spoken about at school gates, restaurants, gyms workplaces and wherever your patients have an opportunity. You may or may not want to win awards and you are still considered the best practice and only practice people should attend in the area.


How attractive does that sound?


When would you like to get started to find out how?


What people like you have said about this workshop.

"Great to help generate ideas and action plans."
Rebecca Bridgen, Dentaid Marketing, Salisbury

"Informative, eye-opening, enjoyable."
Dipesh Patel, Principal, Bolton

"Go and learn from Jane if you want to do marketing."
Paraas Dhanani, Principal, Croxley Green

"It was really useful, and got me thinking/acting towards what to do tomorrow in my practice."
Nimesh Patel, Principal, Croxley Green

"There is so much more to the business of dentistry than you know."
Amit Mohindra, Principal, Oxford


Transform your practice in 10 days

This workshop is one module of our 12 month programme, "Transform your practice in 10 days" if you would like details of all the other modules and how you can pay by monthly installments or in full to obtain discounted fees, e mail us Jane@IODB.co.uk



Module 6 – The Magical money-making marketing machine

Aims

  • To give you tools that will enable you to create a money-making marketing strategy on which you build a profitable practice in the short term that sustainably profitable longer,
  • For you to be able to define your messages patients and hone your promotion tools to attract and retain patients.
  • For you to be able to generate and maintain a profitable patient attraction experience.
  • For you to be able to create messages and promotion the team committed to outstanding customer care.

Objectives By the end of the session you will. . .

  • Understand what the purpose is for your marketing strategy.
  • Know what, where and how to create the framework for your ideal, innovative and inspirational Magical, money making marketing machine.
  • Have a tips, tools and templates to enable you to out-perform your competition.
  • Have the tools and techniques you need to create a marketing strategy that is outstanding and builds you and enviable reputation.
  • Have the tools and philosophy that your practice becomes a destination practice.
  • You will have a template for a successful future

Learning outcomes

  • At the end of the session you will have tips, tools and new ideas to implement.
  • New ways to structure, build and implement your Magical money-making marketing machine
  • Tools to build a world class winning practice
  • An understanding of why things go wrong, how to prevent it and manage them when they do.
  • Understand who you are communicating with, what you are saying, what they need to hear and how to say it.

Learning content

  • S.T.A.R.T. ™ to manage your Marketing plan
  • The 6 Basic needs for marketing
  • Jane’s 5 Magic questions
  • Scientific research that will enable you to improve your marketing
  • Your Marketing MOT
  • 4 R’s to filling your appointment book
  • 4 keys to successful marketing
  • The 3 M’s to your marketing strategy
  • 3 communication steps from prospect to a client
  • Design your marketing funnel

GDC enhanced CDP Development outcomes

This module aims to deliver elements of outcomes A, B, C and D

(Outcomes C is more appropriate to management teams and practice principals and partners and is non-clinical in this workshop.)

A Effective communication with patients, the dental team and others across dentistry, including when obtaining consent, dealing with complaints, and raising concerns when patients are at risk;

B Effective management of self and effective management of others or effective work with others in the dental team, in the interests of patients; providing constructive leadership where appropriate;

C Maintenance and development of knowledge and skill within your field of practice;

D Maintenance of skills, behaviours and attitudes which maintain patient confidence in you and the dental profession and put patients’ interests first.

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Date and Time

Location

Waddesdon Hall

107 Baker Street

Waddesdon

Bucks

HP180LQ

United Kingdom

View Map

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