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Transformation demands cultural change

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The Office Group - White Collar Factory

1 Old Street Yard

London

EC1Y 8AF

United Kingdom

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Join us for learning, discussion, networking - and lunch!

Technology is disrupting the relationships businesses have with their customers, so maintaining a focus on the customer at the heart of your business is crucial.

At the same time, ‘Transformation’ is at the top of everyone’s agenda. Technology is fundamentally changing the speed at which organisations must react to remain competitive and relevant.

So - now more than ever, organisations are faced with the reality of ‘adapt or die’. But since 84% of transformation projects fail*, how can you become a customer centred and future-fit organisation?

In this session we’ll cover:

What does Transformation involve?

Transformation doesn’t involve just products and services, but also the people, processes, behaviours and technologies that drive a progressive business culture.

How to implement business-critical change toward a future fit and user- centred culture

Understanding the ‘as is’ state of your organisational culture has to be your baseline position. A deep understanding of your customer, and discrete, measurable activities will deliver incremental change. This in turn will shift organisational attitudes and behaviours and ensure your transformation journey is successful.

Always remember:

Don’t look at the customer experience in isolation of the capabilities you have to deliver it. Transformation is cultural.

This session includes:

This free session includes a seminar from Alex Barker, Experience Director at Edo with time for questions and discussion. This will be followed by lunch and networking.

Who should attend:

Business leaders, CDOs, CMOs, Digital / Marketing / Innovation / strategy leads.

About the speaker:

Alex Barker is a customer experience expert. He works with organisations to use customer-centred research to effect meaningful and measurable cultural change. This has led to him coining the term User-Centred Transformation (UCT).

He has worked with the BBC, United Nations, Orange, Ofcom, Drinkaware, and Nesta among others. He’s also a mentor for Launchpad, Google’s global startup program.

*Source: Forbes

Please note that we are only able to accommodate a maximum of two people per organisation at this time and no agencies or recruiters.

Date and Time

Location

The Office Group - White Collar Factory

1 Old Street Yard

London

EC1Y 8AF

United Kingdom

View Map

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