San Francisco, California
London, United Kingdom
Tomorrow’s big spenders are today’s trendsetters – how is your business reinventing itself to respond to the millennials’ future expectations?
Digital disruption and the move online is affecting all companies, regardless of industry or size. Today it is imperative for companies to offer an exceptional commerce experience for their customers across the web and mobile devices that is consistent with all their customer touchpoints. Real-time insights allow us to anticipate customer preferences and move beyond traditional CRM to create a seamless customer view.
At this event you will hear from Richard Martin, Change & IT Director at Arco plus you will hear expert advice from technology specialists Conexus, Gauri and hybris.
Date: Thursday December 3rd
Venue: M by Montcalm, 151-157 City Road, London, EC1V 1JH (nearest tube Old Street)
Timings: 2pm until 5.30pm
(This event is for manufacturing companies, retailers or other brands)
2.00pm – 2.30pm Registration & Networking
2.30pm – 2.35pm Chairs Introduction - Graham Ruddick, CEO, Communitize & Digital Doughnut
2.35pm – 2.55pm What does the digital revolution mean for you? - Roland van Breukelen, Director Customer Engagement & Commerce, hybris - The digital age cMapping leverages Digital Transformation
2.55pm – 3.15pm Enhancing Customer Engagement with Strategic Customer Journey Mapping (CJM) - Charles Powiesnik, Customer Engagement Consultant, Gauri - Nowadays moving your proposition to a digital platform is not enough. A marriage of “Why your customers think you are successful today" leveraged by the features of your chosen platform can not only add value but enable next level performance
3.15pm – 3.35pm The Market is changing - Paul Lynch, Managing Director, Conexus - The market is changing, the Digital Revolution is driving two unique changes in business, and the connected customer demands a rich and relevant customer experience across all channels. Discover what Conexus is doing to enable the new breed of Digital Business
3.35pm – 4.00pm Coffee & Networking
4.00pm – 4.20pm Digital –Transformation or Evolution? - Richard Martin, Change & IT Director, Arco Transformation is not just about the “What” (every business is different, and will need to change in different ways), it’s also about the “How”, and how visible is this change in your business to your customers? During today’s session we take a look at the key drivers of change - consumer demands, technology and competition may mean you are at the tipping point for transformation. A great business changes quickly and seamlessly and always adapts to its clients and their needs. Richard will also talk us through the Arco digital journey, whether it’s transformation or evolution, and what success looks like for them.
4.20pm - 4.40pm Expert Q&A
Graham Ruddick, CEO, Communitize & Digital Doughnut - Charles Powiesnik, Customer Engagement Consultant, Gauri - Roland van Breukelen, Director Customer Engagement & Commerce, hybris - Paul Lynch, Managing Director, Conexus - Richard Martin, Change & IT Director, Arco
4.40pm – 4.45pm Chair’s Summation - Graham Ruddick, CEO, Communitize & Digital Doughnut
4.45pm – 5.30pm Christmas Networking Drinks & Canapes
When & Where
Mixing Digital is an event management agency specialising in working with digital, technology, ecommerce and media businesses to produce high quality professional events. In addition we run the Ecommerce Club a peer-to-peer community for retail and ecommerce professionals to be able to network, meet and share learnings at www.ecommerceclub.org