Transport User Personas: putting people at the heart of our decisions

Transport User Personas: putting people at the heart of our decisions

Bringing people to the forefront of the Department for Transport (DfT)'s policies to ensure transport systems work for everyone

By Government Analysis Function

Date and time

Tue, 7 May 2024 06:00 - 07:00 PDT

Location

Online

About this event

  • 1 hour

Transport User Personas: putting people at the heart of our decisions

Users of transport have different needs, preferences and behaviour traits.

Social Researchers in the Department for Transport (DfT) have developed 'Transport User Personas', an engaging, evidence-based tool that helps put people at the heart of decision-making within DfT.

The presentation will focus on how the team (i) developed impactful and accessible outputs; and (ii) took a creative approach to dissemination within DfT and externally.

Twelve Personas have been developed from a mixed-method research study that segmented people aged 16 and over in England into nine segments based on shared demographic, attitudinal and behavioural traits.

Read more about Transport user personas and sign up for this fascinating event now!


Learning outcomes

  • Find out about developing user personas and segmentation
  • New ways of communicating analysis


About AiG Month - May 2024

  • Analysis in Government Month (AiG Month) is the UK's largest learning and development event for government analysts
  • This event is part of Analysis in Government Month (AiG Month), brought to you by the Analysis Function
  • The Analysis Function has around 17,000 members working across analysis professions and government departments
  • Check out our other AiG Month events happening throughout May, and follow us on Eventbrite to be alerted to new listings
  • Visit our website and follow us on Twitter/X @gov_analysis and connect with us on LinkedIn

Frequently asked questions

How do I join this event?

All AiG Month events are held virtually on Microsoft Teams. You will be sent a Teams link at least two days hours before the event.

Are there other government analysis events going on?

Yes. This event is part of Analysis in Government Month (AiG Month), the UK's largest L&D event for government analysts. There are many different events to sign up for throughout May. Check our Eventbrite homepage for more details.

Who organises AiG Month?

AiG Month is organised by the Government Analysis Function. Find out more on our website, follow us on Twitter/X @gov_analysis and connect with us on LinkedIn

Tags

Organised by

Government Analysis Function

The membership of the Government Analysis Function is a wide and diverse community of people, it includes:

  • actuaries
  • economists
  • geographers
  • operational researchers
  • social researchers
  • statisticians and data scientists
  • analysts within the Government Digital and Data profession
  • anyone else working in analysis in government

The Government Analysis Function fits into the Civil Service’s functional model. Each analytical profession provides guidance on the expectations of a person in order to be recognised as a member of that profession.

The function brings together all members of the analytical professions as well as anyone or any team that produces analysis, evidence and research to support decision making in government.

The function does not remove the professional identities of each individual profession. It brings them together to be greater than the sum of its parts and to make efficiencies.

The government profession groups within the Government Analysis Function include: