Medway Small Steps Behaviour Clinic (STROOD)
Medway Small Steps Behaviour Clinic (STROOD)
Mon, Aug 22, 09:15
Strood Youth Centre • Rochester
Free
Travel behaviour change: bringing the latest academic research to bear
Date and time
Location
UCL Cruciform Building - Lecture Theatre 2 (Room B404)
Gower Street
London
WC1E 6BT
United Kingdom
Description
About the event
Anyone working in travel behaviour change knows that it isn’t easy! Not only is car the most convenient option for a great many journeys, but we are bombarded daily by messages telling us that driving will make us happy, free, successful, sexually attractive etc. Rather fewer messages claim these impacts for the bus. We also know that the majority of travel is habitual and, by definition, this is difficult behaviour to change.
The good news is that the body of knowledge concerning what works and why is continuing to grow. But practitioners aren’t necessarily getting to hear about this as quickly as they might. So we’ve arranged this seminar, aimed specifically at practitioners, bringing some of the leading researchers together to share and debate their latest findings. We're deliberately combining researchers who study social marketing with those looking more at environmental factors as well as including expertise from outside transport.
The event will include a refreshment break. At 5pm, you will be invited to join us for a glass of wine and further, amicable debate.
The speakers
Dr Kiron Chatterjee, University of the West of England (Bristol). Kiron has been active in travel behaviour change research for many years and has studied the impact of various types of interventions. In recent years he has been investigating how moments of change in people’s lives provide opportunities for achieving long-lasting behavioural change.
Dr Anna Goodman, London School of Hygiene and Tropical Medicine. Anna has worked extensively on the impacts on transport interventions. Of particular relevance to our event is her research into the impacts of the Cycling Demonstration Towns and Cycling City and Towns.
Dr Ian Walker, University of Bath. One of Ian's major research interests is transport and traffic psychology and he is well known for his work on cycling and related behaviour. A recent paper compared cycling campaigns based on health with those based on safety.
Dr Caroline Wood, Assistant Director of UCL’s Centre for Behaviour Change. Caroline developed her understanding of behaviour change in the field of public health and has since worked on inclusive models such as the Behaviour Change Wheel.
The event will be chaired by Dr Jennifer Mindell, who is UCL Transport Institute's theme leader for health and Dr Tom Cohen, Deputy Director of UCL Transport Institute